23 Search Engine Optimization tips (all free)
23 Search Engine Optimization resources, picked out of 14 saved Instagram reels and 9 liked tweets, from creators like @heytony.agency, @edward.builds, @neilpatel. 23 of them are free, freemium or open source.
A compiled list of ten data-backed takeaways from Ahrefs analyzing over one billion data points across 14 research studies. It reveals how ChatGPT and Google AI Overviews handle citations, organic traffic impact, content types, and ranking factors. It is useful for search marketers looking to adapt content strategies to generative engine optimization without relying on speculative advice.
This checklist outlines 18 key content elements to include on an About Us page to strengthen Google trust signals (E-E-A-T). It covers foundational brand information, transparency details, and third-party proof that help search engines recognize a site as a legitimate business. Following this structure ensures websites communicate authority and credibility to both users and algorithms.
This on-page SEO technique involves placing a clear, descriptive headline in an H1 tag above the fold on your homepage. It clarifies what your business does immediately for visitors and search engine crawlers. Targeting your primary service keyword in this specific position helps improve organic search visibility.
A practical workflow setup that configures Claude Code with API keys for Keywords Everywhere, DataForSEO, Google Search Console, and your CMS. It covers endpoint-specific recipes for keyword clustering, programmatic landing pages, backlink outreach, internal linking, and content updates.
This note explains how enabling Cloudflare's 'Block AI bots' setting alongside Bot Fight Mode can unintentionally return 4XX errors to Googlebot. Because mixed-purpose crawlers that handle both search indexing and model training are affected, the feature risks silently breaking search performance. Disabling the setting or adjusting crawl scopes prevents these crawl errors and protects indexing.
This SEO workflow uses Ubersuggest to identify high-volume search queries that competitors rank for but your website does not. By analyzing common keywords and gap reports, you can pinpoint specific content opportunities to drive organic search traffic. It provides a straightforward method for planning blog posts based on proven competitor rankings.
This reputation tactic involves purchasing a domain like [YourBrand]reviews.com and publishing a curated collection of positive reviews from across the web. Because of the exact-match branded domain, the site ranks quickly for high-intent queries on search engines. AI models and search tools also reference the site when assessing whether your brand is legitimate.
This tip and script show how to query Common Crawl's free web graph datasets to extract backlinks for any target domain. It provides an alternative to expensive SEO subscriptions by letting you calculate top linking domains and host counts locally using simple command-line tools.
This strategy outlines how to rank blog posts and articles on Google by leaning into Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Instead of publishing generic summaries, it focuses on firsthand insights combined with social amplification and backlink acquisition.
Google Search Console is a free web service that provides direct insights into how Google crawls, indexes, and ranks a website. It shows the exact search queries, impressions, clicks, and average positions driving organic traffic. Site owners also use it to inspect individual URLs, submit sitemaps, and diagnose technical errors like broken pages or Core Web Vitals issues.
This technique uses native Google Search Console data to identify pages that get high impressions but few clicks. By finding the specific queries driving impressions and weaving those terms naturally into the page's copy, you can improve keyword relevance and organic traffic without paid SEO tools.
This SEO tactic uses exported performance data from Google Search Console to identify keywords where your site already ranks past position three. By updating existing pages or creating dedicated content for these terms, you can capture more organic traffic with relatively low effort.
This tip outlines best practices for ordering HTML heading tags (H1 through H6) on a web page. Following a strict hierarchical structure helps search engine crawlers understand content architecture and prevents common on-page SEO issues.
This workflow outlines how to research, generate, and publish an industry glossary to capture organic search traffic and build topical authority. It details a specific programmatic SEO approach using tools like Byword and web scrapers to publish hundreds of definition pages directly to a CMS.
A practical six-step optimization checklist designed to help new or growing websites build organic search visibility. It outlines fundamental practices for keyword placement, internal link structure, and blog content strategy without requiring deep technical expertise. It also highlights common ranking pitfalls, such as content duplication and weak anchor text.
This framework outlines a phased strategy for generative engine optimization (GEO) to get brands cited in ChatGPT and other LLMs. It shifts focus from traditional SEO keyword targeting to clear answer-first content, comprehensive topic coverage, and off-site entity mentions. The 100-day plan progresses from audience pain-point validation to systematic programmatic coverage and external authority building.
This SEO technique focuses on structuring website links into continuous crawl paths for search engine spiders. By connecting high-level hubs, leaf pages, and related posts, you prevent dead ends and ensure search bots index your entire site.
This SEO workflow identifies easy-to-rank search terms by analyzing competitor content gaps. You find relevant niche blogs via Feedspot, compare their domains against your own using Semrush's Keyword Gap tool, and filter for low keyword difficulty terms to build a quick-ranking content plan.
A basic on-page SEO rule to improve page relevance for search engines. It involves maintaining exactly one H1 tag per webpage and ensuring it includes the primary target keyword. Inspecting headings can be done quickly using tools like the Detailed SEO browser extension.
A structured reference guide outlining twelve distinct programmatic SEO strategies for building high-intent web pages at scale. It details search patterns, search intent, value requirements, and URL architectures for formats like templates, conversions, comparisons, and directories. It also explains how to layer multiple playbooks to capture niche long-tail search volume.
This technique involves publishing an llms.txt or llms-full.txt file on your website to provide LLMs with concise, machine-readable context about your product. It functions as an AI-specific documentation layer that search engines and chatbots like ChatGPT, Claude, and Perplexity can parse directly to surface accurate recommendations. Following implementations like Vercel's, the format pairs structured metadata headers with plain markdown documentation.
A free SEO optimization technique shared by agency founder Matt Diamante (@heytony.agency) designed to increase organic search placement. It focuses on practical on-page or content adjustments to capture unpaid traffic from Google.
This workflow automates internal link optimization by connecting an LLM like Claude to Google Search Console data. Based on an analysis of over 530,000 internal links across B2B SaaS sites, it targets contextual link distribution, orphan pages, and varied anchor text to lift search rankings.