Marketing & Sales · Tip
Competitor Keyword Gap Analysis Workflow
Find competitor search queries your site misses to guide new content.
This SEO workflow uses Ubersuggest to identify high-volume search queries that competitors rank for but your website does not. By analyzing common keywords and gap reports, you can pinpoint specific content opportunities to drive organic search traffic. It provides a straightforward method for planning blog posts based on proven competitor rankings.
How it works
- Open Ubersuggest and go to Keyword Research > Similar Websites.
- Enter your domain into the analyzer to populate local and niche competitors.
- Select a competitor from the list and look at 'Common Keywords' to see shared rankings.
- Click 'Keywords Gap' (or 'View All' under Keywords Gap) to reveal all queries the competitor ranks for that you do not.
- Filter or sort by volume, select the relevant queries, and write dedicated blog posts optimized for those keywords.
What it's for
- Identify high-traffic search terms your direct competitors rank for
- Discover new blog post topics to capture missed organic search traffic
- Find relevant niche competitors through domain-level search analysis
Key points
- Enter your domain into Ubersuggest's Similar Websites tool to map niche competitors
- Review Common Keywords to analyze shared search visibility with a competitor
- Inspect the Keywords Gap report to isolate queries where your site has no ranking
- Sort and filter keyword gap results by search volume and relevance
- Create targeted blog posts optimized for high-opportunity keyword gaps
Pricing
Freemium. Ubersuggest offers limited daily searches for free with paid subscriptions available
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Search Engine Optimization
- Open source
- No
- Platforms
- Web
- For
- Content marketers, SEO specialists, and website owners
- Alternative to
- Ahrefs Content Gap, Semrush Keyword Gap
- Tags
- seo, keyword research, content strategy, competitor analysis, ubersuggest, organic traffic
Why it was saved
- @heytony.agency: Reveals proven search queries driving traffic to your competitors so you can create targeted blog posts to capture that traffic.
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