Marketing & Sales · Tip
SEO Internal Linking Playbook for Claude
A data-backed framework to audit and build internal links using Claude
This workflow automates internal link optimization by connecting an LLM like Claude to Google Search Console data. Based on an analysis of over 530,000 internal links across B2B SaaS sites, it targets contextual link distribution, orphan pages, and varied anchor text to lift search rankings.
How it works
Steps from the tweet: 1. Connect Claude to your Google Search Console (with the Distribb skill). 2. Identify money pages. 3. Point 4–11 internal links to them. 4. Link supporting pages amongst each other. 5. Vary anchor text. 'Send this to your Claude and watch it cook.'
Key numbers from the backing X Article (The 6-step internal linking Claude task behind 43,300 AI Mentions in 3 months, by @borjafat): 67.8% of internal links were template/nav/footer; pages with 4+ contextual links ranked 24.7% of the time vs 12.2% for 3 or fewer; median site's top 20 pages held half of all links; top 5% held 68.1%; orphans (23.2% of pages on completed crawls) ranked 11.1% vs 23.3% for linked pages; pages with varied anchor text ranked 42.2% vs 17.3% for identical anchors.
Full playbook from the article: pick money pages and map supporting content → remove template links from the audit → find orphan pages → give each priority page four contextual links → vary anchor text → point links toward pages not ranking yet. Author notes this is observational data, so four links is a working target, not a guarantee.
What it's for
- Audit an existing website for orphan pages and template link clutter
- Identify key conversion pages that lack sufficient contextual internal links
- Direct an AI agent to build a balanced, varied anchor text linking plan
Key points
- Connects Claude directly to Google Search Console data
- Excludes repetitive nav and footer links to focus strictly on contextual body links
- Aims for a baseline target of 4 to 11 contextual links pointing to priority money pages
- Identifies orphan pages and integrates them into relevant topic clusters
- Enforces varied anchor text strategies across supporting articles
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Search Engine Optimization
- Open source
- No
- Platforms
- Web
- For
- SEO specialists, content marketers, and B2B SaaS site owners
- Alternative to
- Ahrefs Internal Link Opportunities, Link Whisper, InLinks
- Tags
- seo, internal links, claude prompts, google search console, content strategy
Why it was saved
- @borjafat: Concrete, repeatable workflow based on a data study of 534,888 internal links across 38 B2B SaaS sites.
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