6 Email Marketing tips and tools (all free)
6 Email Marketing resources, picked out of 4 saved Instagram reels and 1 liked tweet, from creators like @theclarkgary, @sharransrivatsaa, @neilpatel. 6 of them are free, freemium or open source.
beehiiv Recommendations (formerly known as Boosts) is a built-in network that lets newsletter writers cross-promote each other or buy and sell subscriber referrals. Publishers can monetize new signups by displaying recommended newsletters after opt-in and earning a set bounty per verified subscriber.
The Super Signature is an email footer technique developed by direct response marketer Dean Jackson that separates content from sales pitches. Instead of hard-selling inside the body text, the email ends with a standardized modular list of low-to-high commitment ways readers can engage with you whenever they are ready.
This tip shares data from over 2 billion emails across 180 companies to explain stagnant email list growth. It reveals which campaign types trigger the highest churn through spam complaints and unsubscribes versus those that retain audience trust. Email marketers can use this breakdown to adjust their sending mix and protect deliverability.
A reference dataset from NP Digital analyzing over 2 billion emails sent between 2022 and 2024 across 180 companies. It ranks 13 different email categories by their unsubscribe and spam complaint rates, highlighting which campaign styles cause the most audience fatigue. Use it to audit email frequency, protect sender reputation, and rebalance your content strategy toward higher-value messages.
A workflow technique for Claude 3.5 Sonnet that generates complete, responsive email sequences along with marketing copy. By uploading brand visual references and requesting email-safe HTML, Claude renders interactive visual previews inside its Artifacts pane. This lets creators and marketers inspect and iterate on email layout and messaging without external design or coding tools.
Kit (formerly ConvertKit) is an email marketing platform designed for creators, authors, podcasters, and solo entrepreneurs. It provides visual automation workflows, sign-up forms, landing pages, and native monetization features like paid newsletters and digital product sales. It is widely recognized for creator-friendly tools such as a peer recommendation network and subscriber tagging.