Marketing & Sales · Tip
18 About Us Page Elements for E-E-A-T
Checklist of 18 trust signals to improve website About pages for SEO
This checklist outlines 18 key content elements to include on an About Us page to strengthen Google trust signals (E-E-A-T). It covers foundational brand information, transparency details, and third-party proof that help search engines recognize a site as a legitimate business. Following this structure ensures websites communicate authority and credibility to both users and algorithms.
How it works
Core Elements:
1. Our mission statement
2. Our end goal for clients
3. Our values
4. Our history
5. Why do we exist?
6. How do we make money?
7. What products / services do we provide?
8. Our team
9. Owner
10. Testimonials, case studies
11. Contact information
12. Link blogs
Additional Elements (Optional but recommended):
13. Awards / certifications / licenses
14. Community involvement
15. Media mentions and press coverage
16. Career opportunities
17. Vision for the future of the industry
18. FAQ section
What it's for
- Audit an existing About Us page for missing Google trust signals
- Outline content for a new business website before launch
- Improve site-wide E-E-A-T signals to support organic search rankings
Key points
- Establish core purpose: mission statement, client goals, values, and origin history
- Add business transparency: revenue model explanation and specific products or services offered
- Highlight real people: team profiles and owner attribution
- Provide social proof: client testimonials, case studies, and internal blog links
- Add direct access: clear contact details and inquiry points
- Include third-party validation: industry awards, certifications, and press mentions
- Signal long-term stability: community involvement, open job roles, industry vision, and FAQs
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Search Engine Optimization
- Open source
- No
- Platforms
- Web
- For
- SEO specialists, website owners, and content strategists
- Tags
- seo, eeat, on page seo, copywriting, website audit
Why it was saved
- @aleksmularz: Helps search engines verify that a website represents a legitimate, trustworthy brand rather than a low-quality site, boosting organic search rankings.
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Updated