Marketing & Sales · Tip
Low-KD Competitor Keyword Gap Strategy
Workflow to find and target low-difficulty competitor keywords using Semrush and Feedspot
This SEO workflow identifies easy-to-rank search terms by analyzing competitor content gaps. You find relevant niche blogs via Feedspot, compare their domains against your own using Semrush's Keyword Gap tool, and filter for low keyword difficulty terms to build a quick-ranking content plan.
How it works
- Find competitors: Go to blog.feedspot.com, search your industry topic (e.g., 'digital marketing'), and copy the URLs of 4 to 5 top competitor blogs.
- Open Semrush: Go to Competitive Research > Keyword Gap.
- Add domains: Enter your website domain and the competitor URLs, then click Compare.
- Filter results: View the keyword comparison table, click 'All', and sort by 'KD' (Keyword Difficulty) to find the easiest terms.
- Select targets: Identify keywords in your competitors' column that you do not rank for, ensuring they have low KD (green indicators) and decent monthly search volume.
- Create content: Write targeted blog posts centered around those low-hanging-fruit keywords.
What it's for
- Discover high-ranking niche blogs in a specific industry
- Identify keyword gaps between your site and direct competitors
- Find low-competition keywords with existing search volume to target in new blog posts
Key points
- Search blog.feedspot.com for top niche blogs in your industry
- Input your domain and up to 4 competitor URLs into Semrush Keyword Gap
- Filter comparison results by low Keyword Difficulty (KD)
- Pinpoint untracked or missing terms with solid search volume
- Produce targeted articles around the identified low-hanging-fruit keywords
Pricing
Freemium. Feedspot directory is free; Semrush requires a paid subscription or limited free account
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Search Engine Optimization
- Open source
- No
- Platforms
- Web
- For
- Bloggers, content marketers, and SEO practitioners looking for quick ranking opportunities
- Alternative to
- Ahrefs Content Gap Tool, Moz Keyword Gap
- Tags
- seo, keyword research, semrush, competitor analysis, content strategy
Why it was saved
- @heytony.agency: Helps you create targeted content that ranks quickly on Google by prioritizing keywords with low difficulty and decent search volume.
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Updated