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Marketing & Sales · Tip

Replace Clay Native Enrichment with Serper.dev

Cut outbound data enrichment costs by querying Google via custom HTTP calls.

From the Xiry library · Updated 11 October 2026

This workflow tip replaces expensive native search and enrichment actions in Clay with direct API calls to Serper.dev. By utilizing Clay's generic HTTP request integration, users can execute Google search queries at roughly $0.0001 per run instead of $0.025 per credit. It works for any lookup that is essentially an automated web search, including hiring news, funding announcements, and company tech stacks.

How it works

Use Clay's HTTP request feature to call http://Serper.dev instead of Clay's native enrichment columns ($0.025/run vs $0.0001 — 250x cheaper, same Google results). Setup took ~5 minutes. Use cases moved over: trigger event searches, funding/hiring news, competitor lookups, tech stack checks, finding podcast guests, local market pulls — 'anything that's just a Google search with extra steps.' Author's Clay bill went from $3K/month to 50% less. Result: $0.025 per run → $0.0001 (250x cheaper).

What it's for

  • Reduce monthly credit consumption and API costs in Clay workflows
  • Find trigger events like recent funding rounds, hiring news, or leadership changes
  • Automate competitor lookups and tech stack detection via Google search queries

Key points

  • Uses Clay's native HTTP request action block to query external APIs
  • Integrates Serper.dev for fast Google search results at $0.0001 per query
  • Delivers roughly 250x lower cost per search compared to built-in Clay credits
  • Takes around 5 minutes to set up in an existing Clay table
  • Handles open-ended research queries like podcast guest matching and local market data

Pricing

Paid. Serper.dev pricing starts around $0.0001 per search query

Details

Type
Tip
Category
Marketing & Sales
Topic
Lead Enrichment
Open source
No
Platforms
Web, API
For
Growth marketers, sales development reps, and RevOps professionals using Clay
Alternative to
Clay Native Enrichment
Tags
clay, serper, enrichment, cold outreach, api integration, cost optimization

Why it was saved

  • @troyaitken_, 20 August 2026: Serper.dev is $0.0001 per search vs Clay's $0.025 native enrichment (250x cheaper); author cut a $3K/month Clay bill by ~50%

Related

Updated