Marketing & Sales · Tip
90-Day New Hire Prospecting Tactic
A cold outreach tactic targeting recent job changers on LinkedIn Sales Navigator.
This sales outreach strategy targets decision-makers who have started a new role within the past 90 days. Because new hires often have fresh budget, an urge to make an impact, and no loyalty to legacy vendors, they tend to be significantly more responsive to relevant cold outreach.
How it works
Use LinkedIn Sales Navigator to find people who started a new job in the last 90 days at your target accounts. New hires are eager to prove themselves, not loyal to existing vendors, haven't heard "we already tried that" from their team, and have fresh budget for the initiatives they were hired to lead.
Message template: "Congrats on the new gig, first 90 days at a new company is always crazy - just went through this with another [job title] at [similar company] and helped them [specific result]."
Author claims this gets 3-4x higher reply rates than messaging people who've been in seat for two years and have no incentive to change.
What it's for
- Filter target accounts on LinkedIn Sales Navigator by recent job changes
- Reach out to newly hired decision-makers with a tailored cold outreach template
- Target buyers who are evaluating new software and vendors before processes set in
Key points
- Sales Navigator spotlight filter targeting prospects hired in the past 90 days
- Outreach messaging formula referencing common transition challenges
- Peer proof mechanism highlighting results achieved with similar roles at peer companies
- Timing logic based on fresh budgets and lack of vendor entrenchment
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Cold Outreach
- Open source
- No
- Platforms
- Web
- For
- B2B sales reps, account executives, and SDRs
- Tags
- sales, prospecting, linkedin, cold outreach, lead generation
Why it was saved
- @imcaiden: Claims 3-4x higher reply rates by targeting buyers with fresh budget and no vendor loyalty.
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