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Marketing & Sales · Framework

12 Claude GTM Skills for Clay

Pre-built Claude prompt templates and skills for B2B go-to-market workflows in Clay.

From the Xiry library · Updated 11 October 2026

A collection of 12 structured Claude prompt modules designed to drop directly into Clay table columns. Created by Alex Vacca from work across 80+ B2B clients, the set automates prospect research, qualification, and outbound copy generation without needing custom prompt engineering.

The framework

The 12 skills and their jobs:

→ Company Research Agent

→ Personalization Writer

→ ICP Scorer

→ LinkedIn Profile Analyzer

→ Data Cleaner & Normalizer

→ Objection Handler

→ Email Sequence Writer

→ Competitor Analyzer

→ Job Posting Analyzer

→ Technographic Qualifier

→ News & Signal Synthesizer

→ Account Brief Generator

Core argument: prompts give generic output; these skill files encode patterns from hundreds of Clay tables across 80+ B2B clients. Workflow: drop into Clay, map your columns, run.

What it's for

  • Score and qualify inbound or scraped accounts against an ICP rubric
  • Generate tailored cold email sequences based on enriched LinkedIn profiles
  • Clean and normalize messy company or contact data within Clay tables
  • Extract hiring signals from active job postings to tailor sales outreach

Key points

  • ICP Scorer and Technographic Qualifier for automated lead qualification
  • Company Research Agent and Account Brief Generator for pre-call summaries
  • Personalization Writer and Email Sequence Writer for outbound messaging
  • LinkedIn Profile Analyzer and Job Posting Analyzer for intent and relevance extraction
  • Data Cleaner & Normalizer to standardize titles, domains, and company names
  • Objection Handler and Competitor Analyzer for sales battlecards and follow-ups
  • News & Signal Synthesizer to trigger event-based outreach

Pricing

Free

Details

Type
Framework
Category
Marketing & Sales
Topic
Outbound Sales
Open source
No
Platforms
Web
For
B2B growth marketers, sales development reps, and RevOps professionals using Clay.
Tags
clay, claude, gtm, outbound, prompts, lead generation

Why it was saved

  • @itsalexvacca, 12 March 2026: Ready-made, battle-tested skill files that replace hand-rolled prompts for common sales/GTM jobs, runnable inside Clay without switching tools.

Related

Updated