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5 Steps to Become a GTM Engineering Wizard

A beginner workflow recipe for building automated go-to-market systems with AI

From the Xiry library · Updated 11 October 2026

This note outlines a quick 5-step process shared by Finn Mallery for adopting go-to-market (GTM) engineering practices. It walks through using Claude to analyze a product and design workflows, then executing automated prospecting pipelines in tools like Clay or Origami. It offers a practical starting point for anyone looking to automate sales and growth operations.

The list

1. Open Claude. 2. Have it do deep research on your website. 3. Ask it for the best GTM engineering workflows (e.g. lead lists, campaigns). 4. Drop these prompts into Origami or build the workflows manually in Clay. 5. Watch your revenue scale.

What it's for

  • Analyze a company website to map out potential outbound sales workflows
  • Generate targeted lead list criteria and outreach campaign prompts using Claude
  • Build automated go-to-market pipelines inside tools like Clay or Origami

Key points

  • Website analysis using Claude's research capabilities
  • Automated identification of high-impact GTM engineering workflows
  • Prompt generation for lead sourcing and campaign messaging
  • Workflow implementation guidance for Origami or Clay
  • Scalable pipeline automation to replace manual sales research

Pricing

Free

Details

Type
List
Category
Marketing & Sales
Topic
Sales Automation
Open source
No
Platforms
Web
For
Growth marketers, sales engineers, and founders looking to automate outbound pipelines
Tags
gtm, sales, automation, claude, clay, outbound

Why it was saved

  • @fin465, 28 May 2026: A concrete recipe to get started.

Related

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