Marketing & Sales · Tip
The 12 Most Persuasive Words & Power Phrases
A reference guide to high-impact words and phrases for persuasion.
This reference outlines the twelve most persuasive words in marketing alongside core relational phrases for interpersonal communication. It helps writers and speakers avoid self-centered language while prioritizing reader-focused, reassuring terms. It is useful for refining copywriting, sales pitches, and everyday negotiations.
How it works
The 12 Most Persuasive Words in the English Language:
1. You
2. Money
3. Save
4. New
5. Results
6. Health
7. Easy
8. Safety
9. Love
10. Discovery
11. Proven
12. Guarantee
Key Relational & Persuasive Word Counts:
- The 5 most important words in a sentence: "I'm proud of you"
- The 3 most important words: "Will you please", "Could I help", "I love you"
- The 2 most important words: "Thank you"
- The 1 most important word: "You", "Please", "Yes", "No", and "We"
- The 2 words with the greatest implications: "If", "And", "But"
- The least important word anyone wants to hear: "I"
What it's for
- Draft high-converting marketing copy and sales emails
- Refine conversational phrasing during negotiations and client meetings
- Eliminate self-centered wording from outreach messaging
Key points
- Core list of 12 persuasive words: You, Money, Save, New, Results, Health, Easy, Safety, Love, Discovery, Proven, Guarantee
- Relational phrase breakdown based on word length and social impact
- Identification of low-impact or alienating words to minimize, such as 'I'
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Copywriting
- Open source
- No
- Platforms
- other
- For
- Copywriters, marketers, sales professionals, and communicators
- Tags
- copywriting, persuasion, communication, sales, marketing
Why it was saved
- @peterhthomas_: Improves sales copywriting, messaging, and conversation by focusing on high-impact vocabulary and avoiding self-centered phrasing.
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Updated