Marketing & Sales · Tip
David Ogilvy's 20 Most Powerful Copywriting Words
A curated reference list of high-impact advertising words by David Ogilvy.
This is a reference list of 20 influential advertising words identified by David Ogilvy, categorized by marketing goal. It breaks down proven vocabulary for grabbing attention, building interest, prompting immediate action, and launching new products. It serves as a quick checklist when drafting marketing copy, headlines, or calls to action.
How it works
To grab attention:
- Suddenly
- Sensational
- Remarkable
- Revolutionary
- Startling
To spark interest in your ideas:
- Miracle
- Magic
- Amazing
- Easy
- Compare
To get people to take action:
- Quick
- Now
- Hurry
- Wanted
- Challenge
To launch a product:
- Announcing
- Introducing
- Improvement
- Offer
- Bargain
What it's for
- Write attention-grabbing hooks and headlines for ads or landing pages
- Prompt faster conversions with urgency-focused calls to action
- Draft product launch announcements and promotional copy
Key points
- Attention words: Suddenly, Sensational, Remarkable, Revolutionary, Startling
- Interest-sparking words: Miracle, Magic, Amazing, Easy, Compare
- Action-driving words: Quick, Now, Hurry, Wanted, Challenge
- Launch words: Announcing, Introducing, Improvement, Offer, Bargain
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Copywriting
- Open source
- No
- Platforms
- other
- For
- Copywriters, marketers, and content creators
- Tags
- copywriting, advertising, marketing, headlines, sales
Why it was saved
- @matthgray: Provides proven words to enhance advertising copy, hooks, landing pages, and calls to action across four specific marketing objectives.
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Updated