# The 12 Most Persuasive Words & Power Phrases

> A reference guide to high-impact words and phrases for persuasion.

This reference outlines the twelve most persuasive words in marketing alongside core relational phrases for interpersonal communication. It helps writers and speakers avoid self-centered language while prioritizing reader-focused, reassuring terms. It is useful for refining copywriting, sales pitches, and everyday negotiations.

## How it works

The 12 Most Persuasive Words in the English Language:

1. You

2. Money

3. Save

4. New

5. Results

6. Health

7. Easy

8. Safety

9. Love

10. Discovery

11. Proven

12. Guarantee

Key Relational & Persuasive Word Counts:

- The 5 most important words in a sentence: "I'm proud of you"

- The 3 most important words: "Will you please", "Could I help", "I love you"

- The 2 most important words: "Thank you"

- The 1 most important word: "You", "Please", "Yes", "No", and "We"

- The 2 words with the greatest implications: "If", "And", "But"

- The least important word anyone wants to hear: "I"

## What it is for

- Draft high-converting marketing copy and sales emails
- Refine conversational phrasing during negotiations and client meetings
- Eliminate self-centered wording from outreach messaging

## Key points

- Core list of 12 persuasive words: You, Money, Save, New, Results, Health, Easy, Safety, Love, Discovery, Proven, Guarantee
- Relational phrase breakdown based on word length and social impact
- Identification of low-impact or alienating words to minimize, such as 'I'

## Pricing

Free

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Copywriting](https://xiry.app/topics/marketing-sales/copywriting.md)
- Open source: no
- Platforms: other
- For: Copywriters, marketers, sales professionals, and communicators
- Tags: copywriting, persuasion, communication, sales, marketing

## Why it was saved

- [@peterhthomas_, 16 April 2024](https://www.instagram.com/reel/C51hjWwOPet/): Improves sales copywriting, messaging, and conversation by focusing on high-impact vocabulary and avoiding self-centered phrasing.

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Updated 3 October 2026. Page: https://xiry.app/resources/the-12-most-persuasive-words-and-power-phrases

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