Marketing & Sales · Prompt
Nick Abraham's 2-Email Cold Email Sequence
A short two-step cold outreach sequence for booking sales meetings
This framework provides a minimal two-step cold outreach template featuring an initial inquiry and a direct follow-up. It uses niche pain points, soft calls to action, and risk reversal to generate replies without pitching aggressively upfront.
The prompt
EMAIL 1 - TEMPLATE. Subject line: quick question. Body: Hi {first name}, {Pain point-specific first line}, Same case for {{Company}}? Regards, Nick. PS - {personalized line}.
EMAIL 1 - EXAMPLE. Hi {first name}, I talked to a few other $10M/year CMOs, and many of them are struggling to crack TikTok Shop. Same case for Sample DTC brand? Regards, Nick. PS - saw your LinkedIn post about hiring for CS, how's the search going? Annotations: specific pain point in first line (blue), soft CTA (red), personalized line in PS (green).
EMAIL 2 - TEMPLATE (FOLLOW UP). Hi {first name}, The reason I ask is we've been {{helping similar companies achieve result}}, and {{want to do the same for you, with risk reversal}}. Can I send a 5-minute Loom explaining how? Best, Nick.
EMAIL 2 - EXAMPLE. The reason I ask is we've been helping DTC brands like Case Study 1 add an additional $75-$90K in monthly revenue with TikTok Shop, and want to do the same for you, completely on performance. Can I send a 5-minute Loom explaining how? Best, Nick. Annotations: social proof + quantifiable result (purple), risk reversal (green), soft CTA (red).
What it's for
- Draft concise outbound sales campaigns for B2B prospects
- Engage decision-makers using specific industry pain points
- Offer video audits or pitch decks with a low-friction call to action
Key points
- Email 1 introduces a peer pain point, asks a brief qualifying question, and adds a personalized P.S.
- Email 2 clarifies intent by sharing quantified social proof and a risk-reversal offer
- Soft call to action requesting permission to share a 5-minute Loom video
- Includes annotated examples breaking down why each sentence works
Pricing
Free
Details
- Type
- Prompt
- Category
- Marketing & Sales
- Topic
- Cold Outreach
- Open source
- No
- Platforms
- other
- For
- SDRs, agency owners, and B2B founders running cold email campaigns
- Tags
- cold email, copywriting, sales, outreach, templates
Why it was saved
- @NickAbraham12: Ready-to-fill templates for cold outreach; structure explains why each line works.
Related
Cold email outreach, inbox warmup, and B2B lead generation platform.
A data-backed B2B cold outbound playbook covering tools, sequences, and scripts.
A cold outreach tactic targeting recent job changers on LinkedIn Sales Navigator.
Automate personalized sample assets and lead generation inside cold email campaigns.
A minimal four-tool software stack for modern outbound sales
Five-step framework for B2B cold outreach using workflow blueprints instead of pitches
Updated