# Nick Abraham's 2-Email Cold Email Sequence

> A short two-step cold outreach sequence for booking sales meetings

This framework provides a minimal two-step cold outreach template featuring an initial inquiry and a direct follow-up. It uses niche pain points, soft calls to action, and risk reversal to generate replies without pitching aggressively upfront.

## The prompt

EMAIL 1 - TEMPLATE. Subject line: quick question. Body: Hi {first name}, {Pain point-specific first line}, Same case for {{Company}}? Regards, Nick. PS - {personalized line}.

EMAIL 1 - EXAMPLE. Hi {first name}, I talked to a few other $10M/year CMOs, and many of them are struggling to crack TikTok Shop. Same case for Sample DTC brand? Regards, Nick. PS - saw your LinkedIn post about hiring for CS, how's the search going? Annotations: specific pain point in first line (blue), soft CTA (red), personalized line in PS (green).

EMAIL 2 - TEMPLATE (FOLLOW UP). Hi {first name}, The reason I ask is we've been {{helping similar companies achieve result}}, and {{want to do the same for you, with risk reversal}}. Can I send a 5-minute Loom explaining how? Best, Nick.

EMAIL 2 - EXAMPLE. The reason I ask is we've been helping DTC brands like Case Study 1 add an additional $75-$90K in monthly revenue with TikTok Shop, and want to do the same for you, completely on performance. Can I send a 5-minute Loom explaining how? Best, Nick. Annotations: social proof + quantifiable result (purple), risk reversal (green), soft CTA (red).

## What it is for

- Draft concise outbound sales campaigns for B2B prospects
- Engage decision-makers using specific industry pain points
- Offer video audits or pitch decks with a low-friction call to action

## Key points

- Email 1 introduces a peer pain point, asks a brief qualifying question, and adds a personalized P.S.
- Email 2 clarifies intent by sharing quantified social proof and a risk-reversal offer
- Soft call to action requesting permission to share a 5-minute Loom video
- Includes annotated examples breaking down why each sentence works

## Pricing

Free

## Details

- Type: Prompt
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Cold Outreach](https://xiry.app/topics/marketing-sales/cold-outreach.md)
- Open source: no
- Platforms: other
- For: SDRs, agency owners, and B2B founders running cold email campaigns
- Tags: cold email, copywriting, sales, outreach, templates

## Why it was saved

- [@NickAbraham12, 12 September 2024](https://x.com/NickAbraham12/status/1834291419336380448): Ready-to-fill templates for cold outreach; structure explains why each line works.

## Related

- [Instantly](https://xiry.app/resources/instantly): Cold email outreach, inbox warmup, and B2B lead generation platform. (Web app, Freemium)
- [10,000 Cold Messages Playbook](https://xiry.app/resources/10-000-cold-messages-playbook): A data-backed B2B cold outbound playbook covering tools, sequences, and scripts. (Tip, Free)
- [90-Day New Hire Prospecting Tactic](https://xiry.app/resources/90-day-new-hire-prospecting-tactic): A cold outreach tactic targeting recent job changers on LinkedIn Sales Navigator. (Tip, Free)
- [Asset-Based Cold Outreach Automation Workflow](https://xiry.app/resources/asset-based-cold-outreach-automation-workflow): Automate personalized sample assets and lead generation inside cold email campaigns. (Tip, Free)
- [Barebones Outbound Tech Stack](https://xiry.app/resources/barebones-outbound-tech-stack): A minimal four-tool software stack for modern outbound sales (List)
- [Blueprint-First Outreach Playbook](https://xiry.app/resources/blueprint-first-outreach-playbook): Five-step framework for B2B cold outreach using workflow blueprints instead of pitches (Framework, Free)

Updated 11 October 2026. Page: https://xiry.app/resources/nick-abraham-s-2-email-cold-email-sequence

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