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Competitor Keyword Gap Traffic Strategy

Workflow to find low-difficulty competitor keywords using Feedspot and Semrush

From the Xiry library · Updated 3 October 2026

This SEO workflow finds competitor sites via curated blog directories and identifies low-difficulty, high-volume search terms using Semrush's Keyword Gap tool. Comparing domains against industry peers highlights quick-win content opportunities that require minimal ranking effort.

How it works

  1. Go to blog.feedspot.com and search for your industry (e.g., 'plumbing').
  2. Open the top curated listicle (e.g., '100 Best Plumbing Blogs') to see ranked competitors in your niche.
  3. Collect domains from the top 5 competitors as well as positions 20 through 25.
  4. Log into Semrush (semrush.com) and navigate to SEO > Keyword Gap under Competitive Research.
  5. Enter your domain and paste in a competitor's domain.
  6. View the keyword comparison table and filter by 'All'.
  7. Look for keywords where Keyword Difficulty (KD%) is green (easy, typically under 30%) with the highest possible search volume.
  8. Write a comprehensive blog post targeting each discovered low-KD topic to rank and siphon traffic.

What it's for

  • Discover niche industry competitors using curated Feedspot lists
  • Identify high-volume, low-competition keywords via Semrush
  • Build a targeted blog content calendar focused on quick organic traffic wins

Key points

  • Search blog.feedspot.com for your industry to find curated blog lists
  • Collect competitor domains from top-ranked lists (e.g., top 5 and positions 20-25)
  • Navigate to Semrush's Keyword Gap tool under Competitive Research
  • Compare your domain directly against competitor domains
  • Filter comparison results for low Keyword Difficulty scores (green KD%, typically under 30%) with high search volume
  • Produce targeted blog content around identified keyword gaps

Pricing

Paid. Requires Semrush (paid subscription with limited free queries); Feedspot lists are free to browse.

Details

Type
Tip
Category
Marketing & Sales
Topic
SEO Research
Open source
No
Platforms
Web
For
SEO professionals, content marketers, and niche site creators
Alternative to
Ahrefs Content Gap, Ubersuggest
Tags
seo, semrush, keyword research, competitor analysis, content strategy

Why it was saved

  • @heytony.agency, 31 July 2023: Pinpoints actionable blog topics that require minimal ranking effort yet yield substantial organic traffic.

Related

Updated