xiry.

Marketing & Sales · Framework

ColdIQ $7M ARR GTM Blueprint

Full B2B go-to-market engine breakdown detailing traffic channels, tooling, and sales flows.

From the Xiry library · Updated 11 October 2026

This framework details the entire go-to-market architecture used by B2B growth agency ColdIQ to reach $7M ARR. It outlines exact traffic volume targets across five marketing channels, maps specific software tools to four operational layers, and charts a sales-led closing workflow. It serves as a practical reference architecture for building modern B2B outbound and inbound operations.

The framework

Marketing (~40,000 visits/mo):

- LinkedIn ~10,000 visits: 20+ team members post 150+ times/mo on prospecting, AI, GTM with in-house infographics. Stack: Taplio, Scripe.

- SEO ~12,000 visits: blog articles, programmatic pages built in AirOps, free mini-tools shipped in Claude Code. Stack: AirOps, Ahrefs, Claude Code, Webflow.

- Paid ads ~4,000 visits: LinkedIn, Meta, Google on ~$10K/mo, mostly to test channels. Stack: Airpost, Fibbler, Usermaven.

- Cold outreach ~3,000 visits: hyper-enriched lists under 5,000 prospects, value-based lead magnets, inbound-led outbound, lookalike companies. Stack: Clay, Instantly, lemlist, Prospeo, FullEnrich, Apify, Wiza, Common Room, PredictLeads.

- Newsletter, YouTube, webinars ~11,000 visits; newsletter on beehiiv.

Lead capture:

- Midbound and Vector re-engage anonymous visitors who never filled a form

- Email marketing via Customer.io; lead-magnet pop-ups; free mini-tools capture emails

- All flows through n8n, scored with Clay, Claude, PredictLeads.

Sales (sales-led, 2 AEs, 2-3 Google Meet calls, $5K-$10K/mo packages):

- Precall: case studies, VSL, free video content; leads qualified through Default

- Discovery call: AE connects, sends LinkedIn request

- Enrichment: Clay pulls funding, headcount, tech stack, tenure, reports

- Close: proposal, follow-up, signature

- Stack: Attio (CRM), Attention (AI notes), Hyperline (CPQ), Qwilr (proposals), Stripe (payments).

Client delivery:

- Onboarding flows on n8n; GSuite, Supabase, Stripe, Slack kept in sync automatically; admin work automated

- Frees GTM engineers for custom ICP matrices, creative campaigns, copy

- Stack: Airtable, n8n, Slack, Google Suite, Supabase.

What it's for

  • Design an end-to-end B2B go-to-market tech stack across marketing, sales, and delivery
  • Set up automated lead enrichment and scoring workflows using n8n and Clay
  • Structure sales-led pipeline stages for high-ticket service or SaaS contracts
  • Identify software tools for midbound visitor capture and programmatic SEO

Key points

  • Channel traffic breakdown spanning LinkedIn organic, programmatic SEO, paid ads, and cold outreach
  • Tool stacks mapped across marketing, lead capture, sales pipeline, and client onboarding
  • Automated lead enrichment recipe using Clay, Claude, and PredictLeads via n8n
  • Midbound capture strategy to de-anonymize website traffic without form fills
  • Sales qualification and closing flow from discovery calls to automated CPQ invoicing
  • Client delivery automation using n8n to sync Slack, Supabase, Google Workspace, and Airtable

Pricing

Free

Details

Type
Framework
Category
Marketing & Sales
Topic
GTM Strategy
Open source
No
Platforms
other
For
B2B founders, revenue operations leads, and growth marketers.
Tags
gtm, b2b, outbound, enrichment, techstack, automation, playbook

Why it was saved

  • @itsalexvacca, 20 May 2026: A reference blueprint for building a B2B GTM stack from zero, with concrete visit numbers and tool-per-layer assignments.

Related

Updated