# 18 About Us Page Elements for E-E-A-T

> Checklist of 18 trust signals to improve website About pages for SEO

This checklist outlines 18 key content elements to include on an About Us page to strengthen Google trust signals (E-E-A-T). It covers foundational brand information, transparency details, and third-party proof that help search engines recognize a site as a legitimate business. Following this structure ensures websites communicate authority and credibility to both users and algorithms.

## How it works

Core Elements:

1. Our mission statement

2. Our end goal for clients

3. Our values

4. Our history

5. Why do we exist?

6. How do we make money?

7. What products / services do we provide?

8. Our team

9. Owner

10. Testimonials, case studies

11. Contact information

12. Link blogs

Additional Elements (Optional but recommended):

13. Awards / certifications / licenses

14. Community involvement

15. Media mentions and press coverage

16. Career opportunities

17. Vision for the future of the industry

18. FAQ section

## What it is for

- Audit an existing About Us page for missing Google trust signals
- Outline content for a new business website before launch
- Improve site-wide E-E-A-T signals to support organic search rankings

## Key points

- Establish core purpose: mission statement, client goals, values, and origin history
- Add business transparency: revenue model explanation and specific products or services offered
- Highlight real people: team profiles and owner attribution
- Provide social proof: client testimonials, case studies, and internal blog links
- Add direct access: clear contact details and inquiry points
- Include third-party validation: industry awards, certifications, and press mentions
- Signal long-term stability: community involvement, open job roles, industry vision, and FAQs

## Pricing

Free

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Search Engine Optimization](https://xiry.app/topics/marketing-sales/search-engine-optimization.md)
- Open source: no
- Platforms: Web
- For: SEO specialists, website owners, and content strategists
- Tags: seo, eeat, on page seo, copywriting, website audit

## Why it was saved

- [@aleksmularz, 30 March 2024](https://www.instagram.com/reel/C5JO4ndukHf/): Helps search engines verify that a website represents a legitimate, trustworthy brand rather than a low-quality site, boosting organic search rankings.

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Updated 3 October 2026. Page: https://xiry.app/resources/18-about-us-page-elements-for-e-e-a-t

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