# 12 Claude GTM Skills for Clay

> Pre-built Claude prompt templates and skills for B2B go-to-market workflows in Clay.

A collection of 12 structured Claude prompt modules designed to drop directly into Clay table columns. Created by Alex Vacca from work across 80+ B2B clients, the set automates prospect research, qualification, and outbound copy generation without needing custom prompt engineering.

## The framework

The 12 skills and their jobs:

→ Company Research Agent

→ Personalization Writer

→ ICP Scorer

→ LinkedIn Profile Analyzer

→ Data Cleaner & Normalizer

→ Objection Handler

→ Email Sequence Writer

→ Competitor Analyzer

→ Job Posting Analyzer

→ Technographic Qualifier

→ News & Signal Synthesizer

→ Account Brief Generator

Core argument: prompts give generic output; these skill files encode patterns from hundreds of Clay tables across 80+ B2B clients. Workflow: drop into Clay, map your columns, run.

## What it is for

- Score and qualify inbound or scraped accounts against an ICP rubric
- Generate tailored cold email sequences based on enriched LinkedIn profiles
- Clean and normalize messy company or contact data within Clay tables
- Extract hiring signals from active job postings to tailor sales outreach

## Key points

- ICP Scorer and Technographic Qualifier for automated lead qualification
- Company Research Agent and Account Brief Generator for pre-call summaries
- Personalization Writer and Email Sequence Writer for outbound messaging
- LinkedIn Profile Analyzer and Job Posting Analyzer for intent and relevance extraction
- Data Cleaner & Normalizer to standardize titles, domains, and company names
- Objection Handler and Competitor Analyzer for sales battlecards and follow-ups
- News & Signal Synthesizer to trigger event-based outreach

## Pricing

Free

## Details

- Type: Framework
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: B2B growth marketers, sales development reps, and RevOps professionals using Clay.
- Tags: clay, claude, gtm, outbound, prompts, lead generation

## Why it was saved

- [@itsalexvacca, 12 March 2026](https://x.com/itsalexvacca/status/2032102154685874178): Ready-made, battle-tested skill files that replace hand-rolled prompts for common sales/GTM jobs, runnable inside Clay without switching tools.

## Related

- [5 Steps to Become a GTM Engineering Wizard](https://xiry.app/resources/5-steps-to-become-a-gtm-engineering-wizard): A beginner workflow recipe for building automated go-to-market systems with AI (List, Free)
- [Modern Outbound GTM Workflow](https://xiry.app/resources/modern-outbound-gtm-workflow): A seven-stage playbook and tech stack blueprint for B2B outbound sales. (Framework, Free)
- [treg](https://xiry.app/resources/treg-2486): Open-source tool and data router for AI coding agents and lead enrichment (Web app, Freemium)
- [Gojiberry AI](https://xiry.app/resources/gojiberry-ai): Autonomous AI sales agents for signal-based prospect research and multichannel outreach. (Web app, Freemium)
- [Seamless.AI](https://xiry.app/resources/seamless-ai): Real-time B2B search engine for verified emails, phone numbers, and leads (Web app, Freemium)
- [Account Scoring and Signal Stacking Framework](https://xiry.app/resources/account-scoring-and-signal-stacking-framework): Four-step outbound targeting framework separating ICP fit from real-time operational triggers. (Tip, Free)

Updated 11 October 2026. Page: https://xiry.app/resources/12-claude-gtm-skills-for-clay

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