Marketing & Sales · List
Product Launch Channel Checklist
A practical distribution checklist of channels to hit during a product launch.
This note provides a multi-channel checklist for launching software products and side projects. It outlines specific communities, platforms, and email outreach steps to maximize early visibility. It works well as a repeatable launch day playbook for solopreneurs and indie hackers.
The list
Launch checklist:
- Twitter post 3 (viral)
- Hacker News
- Indie Hackers post
- Indie Hackers page
- Reddit Entrepreneur
- Waitlist
- Email to ReplyGuy, Marevo users
- Twitter post 2 (viral)
- Reddit SideProjects
- Posts in Facebook groups
- Telegram Levelso (Show and launch only), Y Combinator Ukraine
- LinkedIn post
- Twitter post 1 (Launch)
- Product Hunt
What it's for
- Plan distribution tasks across multiple platforms on launch day
- Organize social posts and community submissions for a new product
- Engage existing user bases and waitlists alongside public launches
Key points
- Launch platforms coverage including Product Hunt and Indie Hackers
- Community submissions for Hacker News, Reddit (r/Entrepreneur, r/SideProject), and niche Facebook groups
- Direct outreach to waitlists and existing customer bases
- Staggered social media posting schedule across Twitter/X and LinkedIn
- Niche community distribution across targeted Telegram channels
Pricing
Free
Details
- Type
- List
- Category
- Marketing & Sales
- Topic
- Product Launch
- Open source
- No
- Platforms
- other
- For
- Indie hackers, solo founders, and product marketers
- Tags
- launch, checklist, indiehacker, distribution, marketing, growth
Why it was saved
- @AlexBelogubov: A ready-made launch playbook: the exact set of places and posts to hit on launch day.
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Updated