# Product Launch Channel Checklist

> A practical distribution checklist of channels to hit during a product launch.

This note provides a multi-channel checklist for launching software products and side projects. It outlines specific communities, platforms, and email outreach steps to maximize early visibility. It works well as a repeatable launch day playbook for solopreneurs and indie hackers.

## The list

Launch checklist:

- Twitter post 3 (viral)
- Hacker News
- Indie Hackers post
- Indie Hackers page
- Reddit Entrepreneur
- Waitlist
- Email to ReplyGuy, Marevo users
- Twitter post 2 (viral)
- Reddit SideProjects
- Posts in Facebook groups
- Telegram Levelso (Show and launch only), Y Combinator Ukraine
- LinkedIn post
- Twitter post 1 (Launch)
- Product Hunt

## What it is for

- Plan distribution tasks across multiple platforms on launch day
- Organize social posts and community submissions for a new product
- Engage existing user bases and waitlists alongside public launches

## Key points

- Launch platforms coverage including Product Hunt and Indie Hackers
- Community submissions for Hacker News, Reddit (r/Entrepreneur, r/SideProject), and niche Facebook groups
- Direct outreach to waitlists and existing customer bases
- Staggered social media posting schedule across Twitter/X and LinkedIn
- Niche community distribution across targeted Telegram channels

## Pricing

Free

## Details

- Type: List
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Product Launch](https://xiry.app/topics/marketing-sales/product-launch.md)
- Open source: no
- Platforms: other
- For: Indie hackers, solo founders, and product marketers
- Tags: launch, checklist, indiehacker, distribution, marketing, growth

## Why it was saved

- [@AlexBelogubov, 16 September 2024](https://x.com/AlexBelogubov/status/1835653667631882418): A ready-made launch playbook: the exact set of places and posts to hit on launch day.

## Related

- [Startup Launch Subreddits & Promotion Guide](https://xiry.app/resources/startup-launch-subreddits-and-promotion-guide): Curated subreddits and posting tactics for launching indie projects and MVPs (List, Free)
- [BetaList](https://xiry.app/resources/betalist): Discovery platform showcasing early-stage internet startups and upcoming software products. (Website, Freemium)
- [How I Go From Idea to Revenue in 13 Steps](https://xiry.app/resources/how-i-go-from-idea-to-revenue-in-13-steps): A 13-step playbook for validating, building, and launching products into revenue (Framework, Free)
- [Places to Launch Your App, Ranked](https://xiry.app/resources/places-to-launch-your-app-ranked): A tier list ranking product launch channels and directories by practical ROI. (Tip, Free)
- [Product Hunt](https://xiry.app/resources/product-hunt): Community platform for discovering and launching new tech products daily (Website, Freemium)
- [Product Launch & Directory Checklist](https://xiry.app/resources/product-launch-and-directory-checklist): Checklist of 35 product directories and launch platforms for indie software (List, Free)

Updated 11 October 2026. Page: https://xiry.app/resources/product-launch-channel-checklist

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.