Marketing & Sales · Tip
Ghosted Client Follow-Up Scripts
Follow-up message sequence to re-engage unresponsive sales prospects without sounding needy
A 3-step follow-up messaging sequence designed to re-engage prospective clients who stop replying to sales conversations. It replaces passive cliches with direct questions and light humor to elicit a clear yes or no without lowering status.
How it works
Avoid low-status phrases:
❌ "Just following up"
❌ "Just touching base"
❌ "Just checking in with you"
Use this 3-step sequence instead:
1. Follow-Up #1:
"[Name], did you have any questions, or how would you like to proceed?"
2. Follow-Up #2:
"Hey [Name]—I’m worried about you 😕 I’ve reached out a few times but haven’t heard back. Could you let me know you’re okay? I’m totally fine if you don’t want to work together, just let me know so I don’t have to schedule an hour with my therapist 😅"
3. Follow-Up #3:
"Did I get ghosted here, [Name]?" 👻
Rule: If no response after message #3, stop chasing. Pivot later to reactivation messaging.
What it's for
- Re-engage prospects who stop responding after an initial sales call or proposal
- Eliminate low-status language like 'just checking in' from sales communications
- Identify when to definitively close a dead lead versus continuing outreach
Key points
- Step 1: Direct question asking about remaining questions or how they want to proceed
- Step 2: Lighthearted message expressing concern with humor to disarm hesitation
- Step 3: Direct ghosting call-out to prompt a final reply
- Stop-chasing rule after three unanswered messages to preserve status and time
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Sales Outreach
- Open source
- No
- Platforms
- other
- For
- Freelancers, agency owners, and sales professionals dealing with unresponsive prospects
- Tags
- sales, copywriting, templates, cold outreach, client acquisition
Why it was saved
- @joseperez.inc: Avoids cliché lines like 'just following up' or 'touching base' that lower sales status, using direct and humorous framing to elicit a response.
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