# David Ogilvy's 20 Most Powerful Copywriting Words

> A curated reference list of high-impact advertising words by David Ogilvy.

This is a reference list of 20 influential advertising words identified by David Ogilvy, categorized by marketing goal. It breaks down proven vocabulary for grabbing attention, building interest, prompting immediate action, and launching new products. It serves as a quick checklist when drafting marketing copy, headlines, or calls to action.

## How it works

To grab attention:

- Suddenly

- Sensational

- Remarkable

- Revolutionary

- Startling

To spark interest in your ideas:

- Miracle

- Magic

- Amazing

- Easy

- Compare

To get people to take action:

- Quick

- Now

- Hurry

- Wanted

- Challenge

To launch a product:

- Announcing

- Introducing

- Improvement

- Offer

- Bargain

## What it is for

- Write attention-grabbing hooks and headlines for ads or landing pages
- Prompt faster conversions with urgency-focused calls to action
- Draft product launch announcements and promotional copy

## Key points

- Attention words: Suddenly, Sensational, Remarkable, Revolutionary, Startling
- Interest-sparking words: Miracle, Magic, Amazing, Easy, Compare
- Action-driving words: Quick, Now, Hurry, Wanted, Challenge
- Launch words: Announcing, Introducing, Improvement, Offer, Bargain

## Pricing

Free

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Copywriting](https://xiry.app/topics/marketing-sales/copywriting.md)
- Open source: no
- Platforms: other
- For: Copywriters, marketers, and content creators
- Tags: copywriting, advertising, marketing, headlines, sales

## Why it was saved

- [@matthgray, 4 October 2024](https://www.instagram.com/reel/DAroU1zxCWz/): Provides proven words to enhance advertising copy, hooks, landing pages, and calls to action across four specific marketing objectives.

## Related

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- [Bad Hero vs Good Hero Annotation](https://xiry.app/resources/bad-hero-vs-good-hero-annotation): A before-and-after framework for writing clear, high-converting hero sections. (Framework, Free)
- [CopyThat](https://xiry.app/resources/copythat): Daily copywork exercises to improve persuasive writing by hand (Website, Paid)
- [FreeAdCopy](https://xiry.app/resources/freeadcopy): Free GPT-4 powered ad copy generator for direct response marketing (Web app, Free)
- [Harry Dry's 3 Rules for Unforgettable Ad Copy](https://xiry.app/resources/harry-dry-s-3-rules-for-unforgettable-ad-copy): A three-question filter to make marketing copy concrete, verifiable, and distinctive (Tip, Free)
- [Marketing Copywriting Word Swaps](https://xiry.app/resources/marketing-copywriting-word-swaps): Copywriting adjustments to reframe pricing, tiers, and call-to-actions (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/david-ogilvy-s-20-most-powerful-copywriting-words

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