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Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

Book outlining storytelling frameworks and story-capturing habits for brand building

From the Xiry library · Updated 3 October 2026

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A business storytelling book by author and Moth storyteller Matthew Dicks focused on using personal narratives to grow brands. It introduces actionable habits like 'Homework for Life' to document daily moments and turn them into relatable content. It is useful for creators and founders looking to make their marketing more engaging.

How it works

Implement 'Homework for Life': Maintain a spreadsheet or document where at the end of each day, you write down at least one small, story-worthy moment or observation that happened. Over time, this builds an easily searchable personal catalog of stories to draw upon when writing content.

What it's for

  • Build a daily routine to log story ideas and anecdotes
  • Structure business messages around personal and relatable narratives
  • Improve scriptwriting for short-form and long-form video content

Features

  • Homework for Life framework for daily story documentation
  • Methods for finding relatable story hooks in ordinary moments
  • Techniques for structuring narratives that support marketing goals
  • Practical guidance on audience engagement through authentic storytelling

Pricing

Paid. Retail book pricing varies by retailer

Details

Type
Product
Category
Marketing & Sales
Topic
Storytelling & Copywriting
Open source
No
Platforms
other
For
Content creators, entrepreneurs, marketers, and video producers
Alternative to
Storyworthy by Matthew Dicks, Building a StoryBrand by Donald Miller
Tags
storytelling, books, content creation, branding, marketing

Why it was saved

  • @benkaluza, 20 March 2025: Introduces the practical exercise 'Homework for Life' to consistently capture and archive relatable stories from daily life.

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