# Stories Sell: Storyworthy Strategies to Grow Your Business and Brand

> Book outlining storytelling frameworks and story-capturing habits for brand building

A business storytelling book by author and Moth storyteller Matthew Dicks focused on using personal narratives to grow brands. It introduces actionable habits like 'Homework for Life' to document daily moments and turn them into relatable content. It is useful for creators and founders looking to make their marketing more engaging.

Website: https://matthewdicks.com/stories-sell

## How it works

Implement 'Homework for Life': Maintain a spreadsheet or document where at the end of each day, you write down at least one small, story-worthy moment or observation that happened. Over time, this builds an easily searchable personal catalog of stories to draw upon when writing content.

## What it is for

- Build a daily routine to log story ideas and anecdotes
- Structure business messages around personal and relatable narratives
- Improve scriptwriting for short-form and long-form video content

## Features

- Homework for Life framework for daily story documentation
- Methods for finding relatable story hooks in ordinary moments
- Techniques for structuring narratives that support marketing goals
- Practical guidance on audience engagement through authentic storytelling

## Pricing

Paid. Retail book pricing varies by retailer

## Details

- Type: Product
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: other
- For: Content creators, entrepreneurs, marketers, and video producers
- Alternative to: Storyworthy by Matthew Dicks, Building a StoryBrand by Donald Miller
- Tags: storytelling, books, content creation, branding, marketing

## Why it was saved

- [@benkaluza, 20 March 2025](https://www.instagram.com/reel/DHbn6oXM7Hp/): Introduces the practical exercise 'Homework for Life' to consistently capture and archive relatable stories from daily life.

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- [40 Social Media Content Formats](https://xiry.app/resources/40-social-media-content-formats): A reference list of 40 short-form video frameworks for content planning. (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/stories-sell-storyworthy-strategies-to-grow-your-business-an

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