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Marketing & Sales · Framework

John Rush Marketing Channel Mind Map

A structured breakdown of marketing acquisition channels for bootstrapped SaaS products

From the Xiry library · Updated 11 October 2026

A practical mind map created by founder John Rush cataloging around 15 core marketing channels used to grow Unicorn Platform after acquisition. It serves as an exhaustive inventory of acquisition tactics spanning content, partnerships, community, and cross-promotion. Founders can use it as a brainstorming checklist to discover and test underutilized distribution channels.

The framework

Root: John Rush → Marketing → channels: Social Media (7), Blogs (5), SEO (5), Paid (2), Community (2), Partners (14), Internal Cross promo (2), Events (5), Podcast, Conference, Event, Ambassadors (4), Emails (4), Free tools (4), Loyalty program, Video (4), Info (4). Blogs expands into: Dev.to, Hackernoon, Indie Hackers, Substack, Medium.

What it's for

  • Brainstorm new distribution channels when existing marketing channels stall
  • Audit an early-stage SaaS product's marketing strategy across organic, paid, and partner channels
  • Plan a multi-platform content distribution roadmap across third-party developer and creator blogs

Key points

  • Categorization across roughly 15 top-level marketing branches
  • Third-party blog breakdown targeting Dev.to, Hackernoon, Indie Hackers, Substack, and Medium
  • Internal growth tactics covering cross-promotion, free tools, and loyalty programs
  • Organic reach channels covering social media, SEO, video, and podcasts
  • Partner-led acquisition strategies including ambassadors, events, and conferences

Pricing

Free

Details

Type
Framework
Category
Marketing & Sales
Topic
Growth Strategy
Open source
No
Platforms
other
For
SaaS founders, bootstrappers, and indie hackers planning growth strategies
Alternative to
Bullseye Framework
Tags
marketing, growth, saas, bootstrapping, distribution, mindmap

Why it was saved

  • @johnrush, 6 November 2024: A complete inventory of marketing channels he considers/explores, with counts per branch.

Related

Updated