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How to Tell an Unforgettable Story (The Shaan Puri Interview)

In-depth video interview breaking down core storytelling principles for creators.

From the Xiry library · Updated 3 October 2026

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A long-form video interview featuring entrepreneur Shaan Puri on David Perell's channel, discussing foundational storytelling frameworks. It focuses on viewing a story as a clear state change rather than a mere timeline of chronological events. The discussion covers practical storytelling techniques tailored for business, video creators, and writers.

How it works

A story is fundamentally a change: the world was one way, and then it became another way (e.g., a company failing, then succeeding). To tell a good story, focus exclusively on how that change occurred rather than reciting a mere timeline of events.

What it's for

  • Structure video scripts and presentations around meaningful state changes
  • Hook audiences by focusing on transformation rather than dry event timelines
  • Learn practical business storytelling techniques from experienced media creators

Features

  • Nearly two-hour deep dive interview on narrative frameworks
  • Core framework explaining stories as state changes (from state A to state B)
  • Real-world case studies and examples from podcasting and entrepreneurship
  • Actionable advice on pacing, hooks, and audience engagement

Pricing

Free to watch on YouTube

Details

Type
Article or course
Category
Learning
Topic
Storytelling
Open source
No
Platforms
Web, iOS, Android
For
Content creators, entrepreneurs, copywriters, and public speakers
Tags
storytelling, content creation, podcasting, writing, communication, youtube

Why it was saved

  • @benkaluza, 20 March 2025: Simplifies what a story actually is: capturing the specific transition of how a state change came to be, rather than a dry timeline of events.

Related

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