# How to Tell an Unforgettable Story (The Shaan Puri Interview)

> In-depth video interview breaking down core storytelling principles for creators.

A long-form video interview featuring entrepreneur Shaan Puri on David Perell's channel, discussing foundational storytelling frameworks. It focuses on viewing a story as a clear state change rather than a mere timeline of chronological events. The discussion covers practical storytelling techniques tailored for business, video creators, and writers.

Website: https://youtube.com/watch?v=Z2BnqYArwaw

## How it works

A story is fundamentally a change: the world was one way, and then it became another way (e.g., a company failing, then succeeding). To tell a good story, focus exclusively on how that change occurred rather than reciting a mere timeline of events.

## What it is for

- Structure video scripts and presentations around meaningful state changes
- Hook audiences by focusing on transformation rather than dry event timelines
- Learn practical business storytelling techniques from experienced media creators

## Features

- Nearly two-hour deep dive interview on narrative frameworks
- Core framework explaining stories as state changes (from state A to state B)
- Real-world case studies and examples from podcasting and entrepreneurship
- Actionable advice on pacing, hooks, and audience engagement

## Pricing

Free to watch on YouTube

## Details

- Type: Article or course
- Category: [Learning](https://xiry.app/topics/learning.md)
- Open source: no
- Platforms: Web, iOS, Android
- For: Content creators, entrepreneurs, copywriters, and public speakers
- Tags: storytelling, content creation, podcasting, writing, communication, youtube

## Why it was saved

- [@benkaluza, 20 March 2025](https://www.instagram.com/reel/DHbn6oXM7Hp/): Simplifies what a story actually is: capturing the specific transition of how a state change came to be, rather than a dry timeline of events.

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Updated 3 October 2026. Page: https://xiry.app/resources/how-to-tell-an-unforgettable-story-the-shaan-puri-interview

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