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Marketing & Sales · Article or course

How to Sell Anything to Anybody

Classic sales manual detailing Joe Girard's relationship and follow-up techniques.

From the Xiry library · Updated 3 October 2026

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Written by Joe Girard, recognized by Guinness World Records as one of history's top retail car salesmen, this book breaks down the personal selling system that drove his career. It focuses on systematic follow-ups, customer retention, reading buyer behavior, and building a sustainable referral pipeline. It serves as a foundational guide for anyone working in relationship-driven or direct sales.

What it's for

  • Build a long-term customer follow-up and contact routine
  • Turn single retail purchases into repeat business and referrals
  • Qualify and gather essential prospect information during brief phone calls
  • Handle buyer hesitation and objections effectively

Features

  • The Law of 250 networking and referral principle
  • Techniques for reading customer behavior and body language
  • Systematic direct-mail and postcard follow-up strategies
  • Short-call qualification and information-gathering methods
  • Tactics for turning customer service and complaints into future sales
  • Approaches to managing long-term buyer relationships without high pressure

Pricing

Paid. Trade paperback list price £10.99; eBook formats available

Details

Type
Article or course
Category
Marketing & Sales
Topic
Sales Books
Open source
No
Platforms
other
For
Sales professionals, automotive dealers, real estate agents, and small business owners.
Alternative to
How to Win Friends and Influence People, The Little Red Book of Selling, Secrets of Closing the Sale
Tags
sales, books, business, relationship selling, lead generation, referrals

Why it was saved

  • @punk1402, 3 August 2023: Teaches the exact sales routines, follow-up systems, and customer-handling habits that Girard used to sell thousands of retail cars annually.

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