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Marketing & Sales · Tip

Add SEO Keywords to Reels Alt Text

Add relevant search keywords to Instagram Reel alt text for better indexing.

From the Xiry library · Updated 3 October 2026

This tip involves using the Accessibility alt text field in Instagram's advanced publishing settings to insert descriptive keywords. By adding niche search terms directly to the video's alt text, creators help Instagram's recommendation algorithms identify the video topic. It provides an extra metadata signal to improve discoverability and reach relevant viewers.

How it works

1. Before sharing a new Reel in the mobile app, scroll down and tap 'Advanced settings' (Расширенные настройки). 2. Under 'Accessibility' (Специальные возможности), select 'Write alt text' (Добавить альтернативный текст). 3. Type relevant niche keywords and search terms separated by spaces to help the algorithm index the video.

What it's for

  • Improve search discoverability for Instagram Reels
  • Help algorithm recommendation systems categorize video niche
  • Provide descriptive context for visually impaired viewers

Key points

  • Open the Reel upload screen in the Instagram mobile app
  • Scroll to the bottom and select Advanced settings
  • Locate the Accessibility section and tap Write alt text
  • Input relevant topic keywords and descriptive phrases separated by spaces
  • Save changes and publish the Reel

Pricing

Free

Details

Type
Tip
Category
Marketing & Sales
Topic
Social Media Growth
Open source
No
Platforms
iOS, Android
For
Instagram content creators and social media marketers
Tags
instagram, seo, reels, social media, content creation

Why it was saved

  • @orloff.andrey, 12 September 2023: Helps Instagram's indexing and recommendation algorithms understand the context of the Reel and target the appropriate audience.

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Updated