# Add SEO Keywords to Reels Alt Text

> Add relevant search keywords to Instagram Reel alt text for better indexing.

This tip involves using the Accessibility alt text field in Instagram's advanced publishing settings to insert descriptive keywords. By adding niche search terms directly to the video's alt text, creators help Instagram's recommendation algorithms identify the video topic. It provides an extra metadata signal to improve discoverability and reach relevant viewers.

## How it works

1. Before sharing a new Reel in the mobile app, scroll down and tap 'Advanced settings' (Расширенные настройки). 2. Under 'Accessibility' (Специальные возможности), select 'Write alt text' (Добавить альтернативный текст). 3. Type relevant niche keywords and search terms separated by spaces to help the algorithm index the video.

## What it is for

- Improve search discoverability for Instagram Reels
- Help algorithm recommendation systems categorize video niche
- Provide descriptive context for visually impaired viewers

## Key points

- Open the Reel upload screen in the Instagram mobile app
- Scroll to the bottom and select Advanced settings
- Locate the Accessibility section and tap Write alt text
- Input relevant topic keywords and descriptive phrases separated by spaces
- Save changes and publish the Reel

## Pricing

Free

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Social Media Growth](https://xiry.app/topics/marketing-sales/social-media-growth.md)
- Open source: no
- Platforms: iOS, Android
- For: Instagram content creators and social media marketers
- Tags: instagram, seo, reels, social media, content creation

## Why it was saved

- [@orloff.andrey, 12 September 2023](https://www.instagram.com/reel/CxGI2j6N-cG/): Helps Instagram's indexing and recommendation algorithms understand the context of the Reel and target the appropriate audience.

## Related

- [0-1m followers in exactly 2 months. AMA](https://xiry.app/resources/0-1m-followers-in-exactly-2-months-ama): Reddit AMA detailing rapid Instagram niche page growth tactics and posting frequency. (Article or course, Free)
- [0-to-$30K/Month X Business Playbook](https://xiry.app/resources/0-to-30k-month-x-business-playbook): A 17-step growth and monetization playbook for X accounts using AI. (List, Free)
- [13 Things to Know When Starting a New X Account](https://xiry.app/resources/13-things-to-know-when-starting-a-new-x-account): Growth principles derived from the open-source X recommendation algorithm (List, Free)
- [3 Instagram Settings to Increase Reels Views](https://xiry.app/resources/3-instagram-settings-to-increase-reels-views): Configuration steps to maximize Instagram Reels upload quality and reach (Tip, Free)
- [4-Line Instagram Bio Optimization Framework](https://xiry.app/resources/4-line-instagram-bio-optimization-framework): Checklist and bio structure to improve Instagram profile discovery and conversions. (Tip, Free)
- [5 Steps to Scale Instagram Reels to 1M+ Views](https://xiry.app/resources/5-steps-to-scale-instagram-reels-to-1m-views): A practical 5-step framework for growing Instagram Reels reach and views (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/add-seo-keywords-to-reels-alt-text

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.