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Marketing & Sales · Tip

Add FAQs Below Checkout Pay Button

CRO tactic placing an FAQ accordion directly under the checkout payment button

From the Xiry library · Updated 11 October 2026

This conversion rate optimization tip suggests placing an expandable FAQ accordion directly underneath the primary payment button at checkout. In an A/B test shared by Harry Molyneux, addressing last-minute purchasing objections in this placement reduced abandonment and increased overall revenue per visitor.

How it works

Tip: seriously consider adding FAQs in your checkout below the pay button. Implementation shown: accordion rows under the payment button covering 100% secure payment, Shipping & delivery, Help & support, When will I see results?, Our Policies. Tested control vs new group with estimated ~+307 orders monthly and ~+$43,873 monthly revenue.

What it's for

  • Address buyer hesitation and common objections at the final checkout step
  • Reduce checkout abandonment rates on direct-to-consumer storefronts
  • Run A/B tests on checkout layout to improve revenue per visitor

Key points

  • Placement of expandable accordion rows directly below the final pay button
  • Answers to trust and security concerns like payment safety guarantees
  • Clarification on shipping times, delivery details, and customer support
  • Product-specific questions addressing expected results and timelines
  • Summary of return policies and guarantees to lower perceived purchase risk

Pricing

Free

Details

Type
Tip
Category
Marketing & Sales
Topic
Conversion Rate Optimization
Open source
No
Platforms
Web
For
E-commerce store owners, CRO specialists, and DTC marketers
Tags
cro, ecommerce, checkout, ab testing, faq

Why it was saved

  • @dtcpages, 28 August 2026: Simple layout change with measured lift: +11.50% conversion rate, +15.02% revenue per visitor, +14.29% profit per visitor, +3.16% AOV, +9.33% checkout enter-address rate, and abandoned checkout rate down (shown as -8.53% change) in a control-vs-new A/B test.

Related

Updated