# Add FAQs Below Checkout Pay Button

> CRO tactic placing an FAQ accordion directly under the checkout payment button

This conversion rate optimization tip suggests placing an expandable FAQ accordion directly underneath the primary payment button at checkout. In an A/B test shared by Harry Molyneux, addressing last-minute purchasing objections in this placement reduced abandonment and increased overall revenue per visitor.

## How it works

Tip: seriously consider adding FAQs in your checkout below the pay button. Implementation shown: accordion rows under the payment button covering 100% secure payment, Shipping & delivery, Help & support, When will I see results?, Our Policies. Tested control vs new group with estimated ~+307 orders monthly and ~+$43,873 monthly revenue.

## What it is for

- Address buyer hesitation and common objections at the final checkout step
- Reduce checkout abandonment rates on direct-to-consumer storefronts
- Run A/B tests on checkout layout to improve revenue per visitor

## Key points

- Placement of expandable accordion rows directly below the final pay button
- Answers to trust and security concerns like payment safety guarantees
- Clarification on shipping times, delivery details, and customer support
- Product-specific questions addressing expected results and timelines
- Summary of return policies and guarantees to lower perceived purchase risk

## Pricing

Free

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: E-commerce store owners, CRO specialists, and DTC marketers
- Tags: cro, ecommerce, checkout, ab testing, faq

## Why it was saved

- [@dtcpages, 28 August 2026](https://x.com/dtcpages/status/2093254761646641597): Simple layout change with measured lift: +11.50% conversion rate, +15.02% revenue per visitor, +14.29% profit per visitor, +3.16% AOV, +9.33% checkout enter-address rate, and abandoned checkout rate down (shown as -8.53% change) in a control-vs-new A/B test.

## Related

- [Cart Abandonment Benchmarks & Drop-Off Reasons](https://xiry.app/resources/cart-abandonment-benchmarks-and-drop-off-reasons): Survey breakdown of why online shoppers abandon checkout carts. (Tip, Free)
- [DotCom Secrets](https://xiry.app/resources/dotcom-secrets): A playbook for growing online companies with sales funnels. (Article or course, Paid)
- [Exploding Topics](https://xiry.app/resources/exploding-topics): Discover emerging trends and search growth before they peak (Website, Freemium)
- [Icon](https://xiry.app/resources/icon-2090): Human UGC ad production platform with scriptwriting, sourcing, and analytics tools (Web app, Paid)
- [marketingskills](https://xiry.app/resources/marketingskills): Curated marketing and growth skills for Claude Code and coding agents. (GitHub repo, Open source)
- [13 Common AI SaaS Landing Page Mistakes to Avoid](https://xiry.app/resources/13-common-ai-saas-landing-page-mistakes-to-avoid): Checklist and teardown of common conversion mistakes on AI SaaS landing pages (Framework, Free)

Updated 11 October 2026. Page: https://xiry.app/resources/add-faqs-below-checkout-pay-button

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.