Design · Article or course
A Guide to Choosing Color Palette for Brand
Brand design reference guide explaining color theory and color spaces.
A branding reference document published by design studio Analogue covering essential color theory principles for identity design. It breaks down color wheel relationships, tint and shade variations, psychological signaling, and technical spaces like RGB, CMYK, and Pantone.
What it's for
- Select and balance a color palette for a brand identity project
- Understand the technical differences between RGB, CMYK, and Pantone systems
- Apply color psychology to evoke brand trust, value, or energy
Features
- Primary, secondary, and tertiary color wheel breakdowns
- Guidelines on creating tints, tones, and shades
- Technical color space explanations covering RGB, CMYK, and PMS (Pantone)
- Psychological signaling examples based on major brand color choices
Pricing
Free
Details
- Type
- Article or course
- Category
- Design
- Topic
- Color Palettes
- Open source
- No
- Platforms
- Web
- For
- Brand designers, graphic designers, and marketers
- Tags
- branding, color theory, color palette, graphic design, guide
Why it was saved
- @analogue.doc: Provides practical reference charts and definitions for designers choosing color schemes for brand identity.
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Updated