# A Guide to Choosing Color Palette for Brand

> Brand design reference guide explaining color theory and color spaces.

A branding reference document published by design studio Analogue covering essential color theory principles for identity design. It breaks down color wheel relationships, tint and shade variations, psychological signaling, and technical spaces like RGB, CMYK, and Pantone.

Website: https://analogueagency.com/

## What it is for

- Select and balance a color palette for a brand identity project
- Understand the technical differences between RGB, CMYK, and Pantone systems
- Apply color psychology to evoke brand trust, value, or energy

## Features

- Primary, secondary, and tertiary color wheel breakdowns
- Guidelines on creating tints, tones, and shades
- Technical color space explanations covering RGB, CMYK, and PMS (Pantone)
- Psychological signaling examples based on major brand color choices

## Pricing

Free

## Details

- Type: Article or course
- Category: [Design](https://xiry.app/topics/design.md)
- Topic: [Color Palettes](https://xiry.app/topics/design/color-palettes.md)
- Open source: no
- Platforms: Web
- For: Brand designers, graphic designers, and marketers
- Tags: branding, color theory, color palette, graphic design, guide

## Why it was saved

- [@analogue.doc, 14 April 2024](https://www.instagram.com/reel/C5u4jITsQeZ/): Provides practical reference charts and definitions for designers choosing color schemes for brand identity.

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- [Primary Colors for Brand Affordability](https://xiry.app/resources/primary-colors-for-brand-affordability): Color psychology strategy using primary colors to signal affordability and trust (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/a-guide-to-choosing-color-palette-for-brand

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