Marketing & Sales · Tip
37 Content Formats to Grow Your Personal Brand
A reference list of 37 short-form video and social post formats.
This reference sheet catalogs 37 short-form video and carousel structures curated by Jye de Zylva. It serves as an idea bank to overcome creative block when planning content for personal branding. Creators can adapt formats like screen shares, tier lists, FaceTime calls, and breakdowns to suit their specific niche.
How it works
37 content formats for personal brand growth:
- FaceTime call
- Green screen
- Talking head
- Street interview
- Pen and paper
- Storytime
- Tweet on screen
- Roleplay
- Whiteboard
- Get ready with me
- Text messages
- Scene switch
- Tier list
- Comment reply
- Duet
- Expert rating
- Voiceover b-roll
- Hot take
- Slideshow
- Podcast clip
- Text wall
- Before and after
- List reveal
- Day in the life
- Reaction
- Photo dump
- Walk and talk
- Stitch
- Car rant
- Quote carousel
- POV skit
- Point to the caption
- Vlog
- Notes app
- Screen share
- Video breakdown
- Tweet carousel
What it's for
- Brainstorm new short-form video concepts when experiencing creative block
- Diversify content styles across TikTok, Instagram Reels, and YouTube Shorts
- Structure personal brand hooks and storytelling formats
Key points
- Covers interactive formats like FaceTime call, comment reply, duet, and stitch
- Includes visual teaching formats like green screen, whiteboard, screen share, and pen and paper
- Features casual storytelling formats like storytime, walk and talk, car rant, and day in the life
- Provides structured review formats like tier lists, expert ratings, and video breakdowns
- Offers low-production text and image formats like Notes app, quote carousels, and tweet on screen
Pricing
Free
Details
- Type
- Tip
- Category
- Marketing & Sales
- Topic
- Content Strategy
- Open source
- No
- Platforms
- other
- For
- Content creators, solopreneurs, and personal brand builders
- Tags
- content creation, social media, short form video, personal branding, ideation
Why it was saved
- @jyedezylva: Eliminates creative block by giving creators a reference sheet of video and carousel structures they can model for their own niche.
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Updated