# 37 Content Formats to Grow Your Personal Brand

> A reference list of 37 short-form video and social post formats.

This reference sheet catalogs 37 short-form video and carousel structures curated by Jye de Zylva. It serves as an idea bank to overcome creative block when planning content for personal branding. Creators can adapt formats like screen shares, tier lists, FaceTime calls, and breakdowns to suit their specific niche.

## How it works

37 content formats for personal brand growth:

1. FaceTime call
2. Green screen
3. Talking head
4. Street interview
5. Pen and paper
6. Storytime
7. Tweet on screen
8. Roleplay
9. Whiteboard
10. Get ready with me
11. Text messages
12. Scene switch
13. Tier list
14. Comment reply
15. Duet
16. Expert rating
17. Voiceover b-roll
18. Hot take
19. Slideshow
20. Podcast clip
21. Text wall
22. Before and after
23. List reveal
24. Day in the life
25. Reaction
26. Photo dump
27. Walk and talk
28. Stitch
29. Car rant
30. Quote carousel
31. POV skit
32. Point to the caption
33. Vlog
34. Notes app
35. Screen share
36. Video breakdown
37. Tweet carousel

## What it is for

- Brainstorm new short-form video concepts when experiencing creative block
- Diversify content styles across TikTok, Instagram Reels, and YouTube Shorts
- Structure personal brand hooks and storytelling formats

## Key points

- Covers interactive formats like FaceTime call, comment reply, duet, and stitch
- Includes visual teaching formats like green screen, whiteboard, screen share, and pen and paper
- Features casual storytelling formats like storytime, walk and talk, car rant, and day in the life
- Provides structured review formats like tier lists, expert ratings, and video breakdowns
- Offers low-production text and image formats like Notes app, quote carousels, and tweet on screen

## Pricing

Free

## Details

- Type: Tip
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Content Strategy](https://xiry.app/topics/marketing-sales/content-strategy.md)
- Open source: no
- Platforms: other
- For: Content creators, solopreneurs, and personal brand builders
- Tags: content creation, social media, short form video, personal branding, ideation

## Why it was saved

- [@jyedezylva, 28 July 2026](https://www.instagram.com/reel/DbU38EXA3kA/): Eliminates creative block by giving creators a reference sheet of video and carousel structures they can model for their own niche.

## Related

- [3 High-Reach Social Content Packaging Formats](https://xiry.app/resources/3-high-reach-social-content-packaging-formats): Three visual framing formats to hook viewers on social video clips. (Tip, Free)
- [3-Part Content Strategy Framework](https://xiry.app/resources/3-part-content-strategy-framework): A personal content framework based on past, present, and future self (Tip, Free)
- [365-Day Viral Content Strategy Prompt](https://xiry.app/resources/365-day-viral-content-strategy-prompt): A ChatGPT prompt to generate a full year of structured content ideas (Prompt, Free)
- [3x6 Content Matrix Framework](https://xiry.app/resources/3x6-content-matrix-framework): A framework to generate 18 distinct social media post ideas systematically (Tip, Free)
- [7 Guaranteed Patterns of Virality](https://xiry.app/resources/7-guaranteed-patterns-of-virality): A framework identifying seven core psychological patterns behind viral short-form videos (List, Free)
- [Alex Hormozi's Content Testing & Repurposing Framework](https://xiry.app/resources/alex-hormozi-s-content-testing-and-repurposing-framework): Validate ideas on X before turning winners into short-form and long-form video (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/37-content-formats-to-grow-your-personal-brand

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