17 Books tools (1 free)
17 Books resources, picked out of 11 saved Instagram reels and 1 liked tweet, from creators like @yepicurus, @datasciencebrain, @champtgram. 1 of them are free, freemium or open source.
Volume 7 of the Collected Works brings together two foundational essays: 'On the Psychology of the Unconscious' and 'The Relations between the Ego and the Unconscious'. It marks Carl Jung's theoretical split from Sigmund Freud, introducing the core framework of analytical psychology, archetypes, and the collective unconscious.
This book by Aurélien Géron provides an end-to-end, code-first introduction to building machine learning and deep learning models. It covers core ML algorithms using Scikit-Learn alongside neural network architectures built with Keras and TensorFlow. It is widely treated as a standard practical textbook for developers bridging the gap between theory and real code.
Meditations is a collection of personal spiritual exercises and philosophical journal entries written by Roman Emperor Marcus Aurelius. It focuses on practicing Stoic philosophy through self-discipline, acceptance of external circumstances, and emotional control. Entrepreneurs and leaders frequently turn to it as a guide for handling high stress, duty, and uncertainty.
Metaphors We Live By is an influential book by George Lakoff and Mark Johnson that changed the understanding of metaphor from a poetic embellishment to a fundamental mechanism of cognition. It explains how everyday language maps physical and embodied experiences onto abstract concepts, shaping how we think, perceive, and act. It is an essential read for understanding cognitive science, rhetoric, and the hidden structures of everyday reasoning.
A collection of philosophical essays by Nobel Prize-winning physicist Erwin Schrödinger exploring the nature of reality and consciousness. Schrödinger draws heavily from Vedantic philosophy to argue for a unified, non-plural view of mind and reality, examining why existence itself presents an astonishing riddle to human thought.
Written by biologist Edward O. Wilson, this foundational sociobiology book explores how natural selection and genetics shape human society, morality, and behavior. It bridges evolutionary science with the humanities to analyze cultural and psychological traits through a biological lens.
Outliers investigates why high achievers succeed, challenging the myth of purely individual talent and hard work. Malcolm Gladwell argues that cultural legacy, family background, birth timing, and unique opportunities play a crucial role in exceptional performance. It introduces concepts like the 10,000-hour rule through real-world case studies ranging from tech founders to elite athletes.
A classic academic textbook by Philip Kotler and co-authors that introduces core marketing principles and strategic business frameworks. It covers customer engagement, market analysis, branding, and modern multichannel marketing dynamics. Highly recommended by entrepreneurs as essential reading for understanding business fundamentals.
Principles: Life & Work is a bestselling book by Bridgewater Associates founder Ray Dalio that lays out his systematic approach to personal decision-making and organizational management. It explains how to treat life and business challenges like predictable systems, using radical truth and radical transparency to turn mistakes into learning. The accompanying ecosystem also includes free personality assessment tools and companion apps.
Mark Twain's 1876 classic novel follows the adventures and schemes of a boy growing up along the Mississippi River. Beyond its narrative, entrepreneurs and business figures often cite scenes like the whitewashing of the fence as foundational lessons in psychology, delegation, and perceived value. It is freely available in the public domain via Project Gutenberg in multiple digital formats.
A book by legendary music producer Rick Rubin exploring how to cultivate an open, artistic mindset and approach creative work. Structured as short chapters and meditations, it frames creativity as a fundamental way of relating to the world rather than a mechanical craft. It is widely recommended across creative and startup circles for breaking creative blocks and developing personal taste.
The Creature from Jekyll Island by G. Edward Griffin is an exposé exploring the creation and structure of the US Federal Reserve. It recounts the secret 1910 meeting on Jekyll Island that shaped central banking legislation and critiques fiat currency, inflation, and modern monetary policy.
The Diary of a Nobody is an English comic novel written by brothers George and Weedon Grossmith. It records the daily mishaps, social anxieties, and suburban domestic life of Charles Pooter, a well-meaning Victorian clerk. It is celebrated as a foundational work of character-driven English satire and observational humor.
This foundational work by religious historian Mircea Eliade examines how traditional cultures perceived time and reality through recurring sacred archetypes rather than linear history. It contrasts modern historical consciousness with archaic rituals that continuously reenacted primordial myths to generate meaning and withstand suffering. It is a core text for understanding mythology, anthropology, and the psychology of religious thought.
This classic 1976 work by Julian Jaynes presents the controversial thesis that human consciousness is not an ancient evolutionary trait, but a learned cultural process that arose only three millennia ago. Jaynes argues that early humans operated with a bicameral mind, experiencing decision-making as auditory commands attributed to gods before transitioning to modern introspective self-awareness. It offers a thought-provoking lens on evolutionary psychology, ancient literature, psychoanalysis, and religion.
Think Again by organizational psychologist Adam Grant explores the cognitive skills of rethinking and unlearning. It investigates why people cling to outdated convictions, how intelligence can sometimes blind us to our own flaws, and how to embrace intellectual humility. The book offers evidence-based strategies to open other people's minds and foster a culture of lifelong learning.
Written by Vladimir Tarasov, founder of the Tallinn School of Managers, this foundational business book examines the mechanisms of interpersonal influence, conflict resolution, and leadership control. It breaks down social technology and psychological tactics used in business negotiations and managerial confrontations. It is widely regarded in Russian business culture as a key text on strategic communication and leadership mindset.