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Marketing & Sales · Framework

Yope TikTok Hook Dataset

Public dataset of TikTok video hooks, engagement metrics, and outlier rates

From the Xiry library · Updated 11 October 2026

This spreadsheet catalogs TikTok promotional videos created for the social app Yope across several languages. It pairs full hook copy and captions with engagement metrics like views, likes, and calculated outlier rates to show what drove top performance. It serves as a practical reference for analyzing organic short-form marketing campaigns.

The framework

Columns: Username | Total Videos | Video URL | Posted At | Views | Likes | Comments | Bookmarks | Outlier Rate | Hook (full caption text). Rows range from ~700-view videos to 393K-view outliers. Hook examples: "okay but why did no one tall me about this app??"; "Class of 2026, listen up! On your first day of school, create a secret album with your besties on the Yope app... you'll have a full movie diary of your senior year"; "Snapchat and BeReal had a baby!?"; "me kasi inaya ko crush ko na mag share ng album sa yope"; "pov : t'as trouvé comment envahir l'écran d'accueil de ta bf grâce à l'app Yope>>"; "pov: encuentras la red social perfecta"; "obowiązkowa aplikacja dla przyjaciół". Access via https://www.socialgrowthengineers.com/resources/yope?v=2 (direct spreadsheet URL partially visible as docs.google.com/spreadsheet/d/1vg0...).

What it's for

  • Analyze viral short-form video hooks for consumer app marketing
  • Calculate outlier rates across organic video campaigns
  • Study multi-language organic marketing copy across international markets

Key points

  • Complete video hook transcriptions and captions
  • Performance metrics including views, likes, comments, and bookmarks
  • Computed Outlier Rate metric to highlight outperforming videos
  • Multilingual copy samples across English, French, Spanish, Tagalog, and Polish
  • Source URLs and posting timestamps for each video

Pricing

Free spreadsheet download

Details

Type
Framework
Category
Marketing & Sales
Topic
Marketing Datasets
Open source
No
Platforms
Web
For
Growth marketers, app founders, and short-form video creators
Tags
tiktok, growth marketing, copywriting, hooks, viral marketing, dataset

Why it was saved

  • @iamgdsa, 6 August 2025: A real corpus of winning hook copy in multiple languages with engagement data — a model for how to build and analyze a viral-content dataset for app growth.

Related

Updated