# Understanding SEO

> Free introductory course covering foundational search engine optimization principles.

Understanding SEO is a free entry-level training course offered by marketing agency HeyTony and founder Matt Diamante. It covers the fundamentals of search engine optimization, including site structure and internal linking to help crawlers index content. It is designed to teach website owners how to rank on Google without hiring an agency.

Website: https://heytony.ca/understanding-seo-socials

## What it is for

- Learn the foundational principles of search engine optimization
- Structure internal website links to improve search crawler indexing
- Understand the core factors that influence rankings on Google

## Features

- Overview of core search engine optimization concepts
- Internal linking strategies for search engine crawlers
- Explanations of search ranking ranking factors
- Free access via email registration

## Pricing

Free (requires email signup)

## Details

- Type: Article or course
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: Website owners, creators, and beginners looking to learn basic SEO concepts.
- Alternative to: HubSpot SEO Certification, Semrush Academy, Ahrefs SEO Course for Beginners
- Tags: seo, search engine optimization, marketing, internal linking, google ranking, free course

## Why it was saved

- [@heytony.agency, 30 August 2023](https://www.instagram.com/reel/Cwk2P1aIHoe/): Helps website owners learn the core fundamentals needed to rank on Google without paying for expensive SEO services.

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Updated 3 October 2026. Page: https://xiry.app/resources/understanding-seo

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