# The Brief

> AI-powered creative automation platform for generating, resizing, and localizing display ads.

Formerly known as Creatopy, The Brief is an ad creation and creative automation platform. It allows marketing teams to turn brand assets or prompts into multi-format, animated, and localized ads across dozens of display sizes. Outputs remain fully editable and can be exported or published directly across advertising networks.

Website: https://thebrief.ai/

## What it is for

- Generate multi-size display ad sets automatically from a URL or prompt
- Translate and localize ad campaigns across multiple languages
- Resize master designs into dozens of standard banner formats automatically
- Animate static creatives using timeline editing and automated motion presets
- Import designs directly from Figma or Photoshop for mass production

## Features

- Automated cross-format resizing across standard banner dimensions
- Ad Studio timeline-based editor with Magic Animator
- AI Create Agent for prompt-based copy and visual generation
- Direct import support for Figma and PSD files
- Campaign localization and multi-language ad copy translation
- Infinite Canvas moodboard for competitor research and ideation
- Direct publishing and ad serving across 40+ ad networks

## Pricing

Paid. Free trial available with no credit card required; paid subscription plans and enterprise tiers.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: Marketing teams, performance marketers, creative agencies, and digital advertisers.
- Alternative to: Canva, AdCreative.ai, Celtra
- Tags: advertising, banner generator, creative automation, display ads, ai design, ad resizer

## Why it was saved

- [@nomadatoast, 10 October 2024](https://www.instagram.com/reel/DA8B5iSAB2r/): It scrapes a website for colors, typography, and assets to generate animated ads in dozens of dimensions and automatically translate ad copy into multiple languages.

## Compare

- [Alternatives to Canva](https://xiry.app/alternatives/canva.md)

## Related

- [42 Best-Converting Ad Formats](https://xiry.app/resources/42-best-converting-ad-formats): A swipe file of high-converting visual concepts for static ads. (Tip, Free)
- [AdCreative.ai](https://xiry.app/resources/adcreative-ai): AI generator for ad banners, video creatives, copy, and audience insights. (Web app, Paid)
- [David Ogilvy's 20 Most Powerful Copywriting Words](https://xiry.app/resources/david-ogilvy-s-20-most-powerful-copywriting-words): A curated reference list of high-impact advertising words by David Ogilvy. (Tip, Free)
- [Harry Dry's 3 Rules for Unforgettable Ad Copy](https://xiry.app/resources/harry-dry-s-3-rules-for-unforgettable-ad-copy): A three-question filter to make marketing copy concrete, verifiable, and distinctive (Tip, Free)
- [Marketing Dive](https://xiry.app/resources/marketing-dive): Daily journalism covering marketing news, ad tech, and brand campaigns. (Website, Free)
- [Scaling with Paid Advertising Prompt](https://xiry.app/resources/scaling-with-paid-advertising-prompt): ChatGPT prompt to design a targeted multi-platform paid advertising plan (Prompt, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/the-brief

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.