# SideShift

> Platform connecting brands with UGC creators for organic and paid campaigns.

SideShift is a marketplace and campaign management tool that connects brands directly with content creators for short-form UGC on TikTok, Instagram, and YouTube. Brands can post briefs, receive applications, track organic video performance, turn top posts into paid ads, and manage automated payouts. For creators, it acts as a direct job board to find paid brand collaborations without agency middlemen.

Website: https://sideshift.app/

## What it is for

- Source UGC creators by posting campaign briefs and reviewing incoming applications
- Track organic social metrics and identify top-performing creator posts to test as paid ads
- Find paid brand partnerships and content gigs directly without agency representation
- Manage creator contracts, usage rights, and one-click payouts in a single dashboard

## Features

- Creator marketplace for direct brand-creator matching
- Searchable influencer database filtered by niche, audience, and past performance
- Campaign tracking across TikTok, Instagram Reels, and YouTube Shorts
- Automated contract generation, usage rights handling, and tax documentation (1099/W-9)
- One-click creator payout system gated by brand approval
- Automated campaign brief generator based on brand URLs

## Pricing

Freemium. Free for creators to apply; 14-day free trial for brands, then paid plans from $210/month (billed annually) plus separate creator spend.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: UGC creators, social media marketers, and direct-to-consumer brands.
- Alternative to: Billo, Join Brands, Aspire, Grin
- Tags: ugc, creator economy, influencer marketing, freelance gigs, brand deals, social media

## Why it was saved

- [@luka.star777, 2 September 2026](https://www.instagram.com/reel/DczV-mpx3Pd/): Allows creators to find paid brand collaborations directly from their phone without agency middlemen or recruiters.

## Compare

- [Alternatives to Billo](https://xiry.app/alternatives/billo.md)
- [Alternatives to Grin](https://xiry.app/alternatives/grin.md)
- [Alternatives to Aspire](https://xiry.app/alternatives/aspire.md)

## Related

- [LightReel](https://xiry.app/resources/lightreel): AI researcher that analyzes social videos to find creators and hooks (Web app, Paid)
- [AhaCreator](https://xiry.app/resources/ahacreator): AI-native influencer marketing platform for creator discovery, outreach, and workflow automation (Web app, Paid)
- [Creator Hunter](https://xiry.app/resources/creator-hunter): AI platform to discover, research, and outreach to niche creators (Web app)
- [Floodify](https://xiry.app/resources/floodify): Stealth social media distribution and clipping across micro-account fleets (Web app, Paid)
- [Getblogger](https://xiry.app/resources/getblogger): Influencer marketing platform connecting advertisers and creators for CPA and native ads (Web app, Freemium)
- [LabelUp](https://xiry.app/resources/labelup): Influencer discovery and analytics platform for Russian and CIS social media campaigns. (Web app, Freemium)

Updated 3 October 2026. Page: https://xiry.app/resources/sideshift

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.