# ScoreApp

> Quiz and assessment builder for lead generation and prospect qualification

ScoreApp is an assessment and quiz marketing platform co-founded by Daniel Priestley. It allows businesses to build interactive scorecards that score respondent answers across multiple categories and deliver personalized result pages or dynamic reports. By calculating fit and buying readiness, it helps sales and marketing teams qualify prospects before direct outreach.

Website: https://scoreapp.com/

## What it is for

- Attract inbound leads using interactive self-assessment quizzes
- Pre-qualify prospects based on buying readiness and fit before sales calls
- Segment inbound contacts automatically into CRM and email workflows
- Onboard new clients by collecting structured baseline data

## Features

- AI-assisted builder for scorecards, quizzes, surveys, and landing pages
- Multi-category scoring logic to evaluate respondent strengths and weaknesses
- Dynamic, personalized results pages with custom recommendations
- Automated lead qualification and audience segmentation
- Direct integrations with CRMs including HubSpot, Salesforce, Keap, and Kit
- Pre-built templates for marketing funnels, waitlists, and webinars

## Pricing

Freemium. Free tier available; paid tiers with expanded features and limits.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Lead Generation](https://xiry.app/topics/marketing-sales/lead-generation.md)
- Open source: no
- Platforms: Web
- For: Marketers, consultants, agencies, and B2B businesses looking to qualify leads.
- Alternative to: Typeform, Interact, Outgrow
- Tags: quiz, scorecard, lead generation, sales qualification, assessments, marketing funnels

## Why it was saved

- [@score_app, 25 March 2025](https://www.instagram.com/reel/DHnjilvtkVP/): Helps marketers implement scorecard-based lead generation and pre-qualify prospects before sales conversations.

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- [Claude Code + Exa Lead Generation Workflow](https://xiry.app/resources/claude-code-exa-lead-generation-workflow): Step-by-step terminal workflow for building scored B2B lead lists (Tip, Free)
- [Competitor Review Cold Email Playbook](https://xiry.app/resources/competitor-review-cold-email-playbook): A cold outreach tactic targeting angry competitor reviewers mid-churn. (Tip, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/scoreapp

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