# Radiance Visual Identity

> Branding and visual identity project for an environmental investment firm

Radiance is a branding design case study created by Obrazur Brands for a sustainable environmental capital firm. It centers on the concept of light as a driver of expansion, using geometric radiating sunburst patterns and a dual-tone green palette. It serves as visual reference and inspiration for branding eco-focused financial and impact ventures.

Website: https://behance.net/gallery/253945001/Radiance

## How it works

Visual identity concept centered around 'light as a driver of expansion':

- Logo: A three-pronged epicenter surrounded by radiant directional dashes, symbolizing capital origin and outward impact momentum.
- Visual Language: Radiating line burst patterns codified across multiple tiers representing funding and ecological growth stages.
- Palette: Deep forest green, electric lime green, and crisp white.
- Mockups: Tote bag with slogan 'Capital That Radiates Impact', enamel lapel pin, poster systems, and rolling hill landscape photography.

## What it is for

- Find visual identity inspiration for sustainability and impact investment brands
- Study pattern systems built around radiating geometric linework
- Reference high-contrast eco-focused color palettes using forest and lime greens

## Features

- Logomark with a three-pronged epicenter and directional radiant dashes
- Geometric line burst patterns structured across multiple tiers
- Dual-tone green and white color system combining forest and electric lime
- Mockup system including enamel pins, tote bags, and posters
- Tagline integration: 'Capital That Radiates Impact'

## Pricing

Free

## Details

- Type: other
- Category: [Design](https://xiry.app/topics/design.md)
- Open source: no
- Platforms: Web
- For: Brand designers, art directors, and creative agencies working on sustainability ventures
- Tags: branding, visual identity, graphic design, case study, sustainability, behance

## Why it was saved

- [@obrazur, 10 August 2026](https://www.instagram.com/reel/Db3DFh8Nr5y/): Provides high-end design inspiration for branding eco-focused financial products with geometric radiating line patterns and a dual-tone green palette.

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Updated 3 October 2026. Page: https://xiry.app/resources/radiance-visual-identity

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