# Pre-Launch Assumption Testing Framework

> A method to validate core business assumptions before writing code or spending capital.

A validation framework based on Eric Ries's The Lean Startup to test whether an idea has real market demand before building it. It guides founders through detailing leap-of-faith assumptions, gathering concrete evidence, and evaluating viability to prevent costly failures.

## How it works

1. Brainstorm and list down every assumption you are making about your business (e.g., that people actually want the product, how many people want it, willingness to pay). 2. Find concrete evidence for or against each specific assumption. 3. Evaluate the results: identify which assumptions are proven correct and which are false before spending a single dollar on development.

## What it is for

- Test market demand before quitting a job or raising capital
- Identify hidden assumptions about customer willingness to pay
- Prioritize low-cost validation experiments prior to product development

## Key points

- Brainstorm and catalog every implicit business and market assumption
- Identify core leap-of-faith assumptions regarding demand and pricing
- Gather objective evidence to validate or invalidate each premise
- Evaluate results to decide whether to pivot, proceed, or scrap the idea

## Pricing

Free

## Details

- Type: Tip
- Category: [Business & Money](https://xiry.app/topics/business-money.md)
- Topic: [Idea Validation](https://xiry.app/topics/business-money/idea-validation.md)
- Open source: no
- Platforms: other
- For: Founders, product managers, and early-stage entrepreneurs
- Tags: lean startup, validation, business strategy, entrepreneurship, frameworks

## Why it was saved

- [@askmichia, 10 September 2024](https://www.instagram.com/reel/C_vdnbDIPA0/): Prevents wasting capital and time by proving whether people actually want and will buy your product before building it.

## Related

- [The AI-Powered 72-Hour Kill Switch](https://xiry.app/resources/the-ai-powered-72-hour-kill-switch): Three-day prompt framework to validate or kill startup ideas fast (Framework, Free)
- [60-Minute Business Idea Validation Script](https://xiry.app/resources/60-minute-business-idea-validation-script): A timed, five-step framework to test and validate business ideas rapidly. (Tip, Free)
- [AI Market Analysis Prompt](https://xiry.app/resources/ai-market-analysis-prompt): Two-step prompt to evaluate competitors, pricing, and market demand for an idea. (Prompt, Free)
- [AI Pain Research Prompt](https://xiry.app/resources/ai-pain-research-prompt): Prompt sequence to mine customer complaints and validate problem urgency. (Prompt, Free)
- [B2C App Idea Filter](https://xiry.app/resources/b2c-app-idea-filter): A nine-question checklist for validating consumer app ideas before building (Framework, Free)
- [Idea Validation Prompts for Landing Pages and Social Posts](https://xiry.app/resources/idea-validation-prompts-for-landing-pages-and-social-posts): AI prompts for generating validation landing pages, teaser posts, and survey emails (Prompt, Free)

Updated 3 October 2026. Page: https://xiry.app/resources/pre-launch-assumption-testing-framework

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