# Posted

> Platform to run creator contests and buy short-form UGC videos.

Posted connects brands and app developers with social media creators through brief-based contests and direct deals. Creators produce and publish short-form video on their own channels, competing for payouts based on views and performance. It allows companies to gather high-volume user-generated content and identify top-performing organic videos to turn into paid ads.

Website: https://postedapp.com/

## What it is for

- Crowdsource short-form TikTok and Reels videos for app launch campaigns
- Run creator contests where creators earn payouts based on video views
- Source UGC video creative assets to repurpose into paid ad campaigns
- Negotiate direct creator deals with bid-and-approval workflows without upfront risk

## Features

- Contest campaigns where creators submit videos and compete for view counts
- Direct Deal mode to set briefs, receive bids, request edits, and approve content
- Full commercial ownership of winning content for repurposing across paid channels
- Audience validation system to test creative hooks organically before investing in ads
- Filtering across creator niches including tech, gaming, fashion, and wellness
- Centralized creator management removing the need for manual outreach and DM negotiation

## Pricing

Freemium. Free to sign up; brands fund contest prize pools and deal bids per campaign.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Open source: no
- Platforms: Web
- For: Mobile app founders, direct-to-consumer brands, and performance marketers needing UGC.
- Alternative to: Billo, JoinBrands, Insense, Collabstr
- Tags: ugc, tiktok, creators, influencer marketing, video marketing, growth

## Why it was saved

- [@steven.builds, 14 February 2025](https://www.instagram.com/reel/DGD52wZo-NL/): Helps app builders source bulk TikTok and UGC videos from creators to drive viral organic app growth.

## Compare

- [Alternatives to Billo](https://xiry.app/alternatives/billo.md)

## Related

- [Native UGC and Creative Creator Marketing Framework](https://xiry.app/resources/native-ugc-and-creative-creator-marketing-framework): Organic short-form video strategy replacing direct influencer pitches with native integrations (Tip, Free)
- [LightReel](https://xiry.app/resources/lightreel): AI researcher that analyzes social videos to find creators and hooks (Web app, Paid)
- [Multi-Account Video A/B Testing Method](https://xiry.app/resources/multi-account-video-a-b-testing-method): A short-form video framework for testing hooks and CTAs across secondary accounts (Tip, Free)
- [topYappers](https://xiry.app/resources/topyappers): Database of 43M+ creators with AI matching and automated outreach tools. (Web app, Paid)
- [Blueprint](https://xiry.app/resources/blueprint): Automate AI avatar video creation, competitor research, and social posting. (Web app, Freemium)
- [ReelFarm](https://xiry.app/resources/reelfarm-829): AI automation tool for TikTok slideshows and UGC video creatives (Web app, Freemium)

Updated 3 October 2026. Page: https://xiry.app/resources/posted

Make your own library: Xiry takes your saved reels, tweets, Reddit bookmarks and Watch Later videos, makes them searchable and pulls the useful stuff out, like this library. It's invite-only for now; join the waitlist at https://xiry.app/#waitlist.