# От хорошего к великому (Good to Great)

> Management study analyzing why certain companies achieve long-term greatness.

Jim Collins' classic business book analyzes how average companies transitioned into elite, market-beating performers and maintained that success over fifteen years. Based on a multi-year research project, it outlines operational and cultural frameworks such as Level 5 Leadership, the Hedgehog Concept, and building disciplined teams.

Website: https://mann-ivanov-ferber.ru/catalog/product/good-great

## What it is for

- Design a long-term corporate growth strategy based on empirical business research
- Establish hiring and team-building standards focused on discipline and culture
- Identify a company's core focus using the Hedgehog Concept

## Features

- Empirical analysis based on a six-year study of companies sustaining outsized market performance for 15+ years
- Level 5 Leadership framework detailing the attributes of humble, driven executives
- The Hedgehog Concept method to identify what drives an organization's economic engine
- The Flywheel effect model demonstrating cumulative momentum versus radical pivots
- Includes case studies covering companies like Kimberly-Clark, Gillette, Kroger, and Walgreens

## Pricing

Paid. eBook from 295 ₽, paperback from 1,099 ₽

## Details

- Type: Article or course
- Category: [Business & Money](https://xiry.app/topics/business-money.md)
- Topic: [Business Books](https://xiry.app/topics/business-money/business-books.md)
- Open source: no
- Platforms: other
- For: Entrepreneurs, C-suite executives, and business managers seeking sustainable organizational growth.
- Alternative to: Built to Last, Principles by Ray Dalio, The Hard Thing About Hard Things
- Tags: management, business, strategy, leadership, books

## Why it was saved

- [@eduard_gurinovich, 26 April 2024](https://www.instagram.com/reel/C6OnamBi_Z5/): Recommended for setting business goals and structuring sustainable long-term corporate growth.

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Updated 3 October 2026. Page: https://xiry.app/resources/ot-khoroshego-k-velikomu-good-to-great

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