Marketing & Sales · GitHub repo
newsjack.sh
Open-source PR skills for AI agents to monitor news and pitch.
newsjack.sh is a collection of 30 open-source agent skills and a CLI designed to turn AI models into a functional PR team. It monitors news feeds, evaluates relevance, drafts journalist-ready story angles, and identifies target reporters. The toolkit operates under an ethical standard that prevents automated sending while vetting pitches against strict editorial rules.
What it's for
- Monitor breaking news and industry trends for relevant newsjacking opportunities
- Generate structured, journalist-style pitch angles from company updates
- Find and vet relevant journalists covering a specific beat or topic
- Draft crisis holding statements and reactive commentary for incoming press inquiries
- Audit pitch drafts and press releases with editorial critique tools
Features
- Catalog of 30 modular Markdown-based PR skills across detection, action, strategy, and AI visibility
- Newsjack Detector and Coverage Tracker to filter signals and store coverage alerts in SQLite
- Angle Generator that turns company facts into structured story angles without marketing fluff
- Find Journalists and Same-Outlet Ranker to research contacts and identify primary masthead targets
- Meanest Editor skill to critique and stress-test pitch drafts like an editor
- Crisis Holding and Reactive Comment skills for inbound media triage and statement drafting
- Built-in ETHICS.md framework providing reputation and behavior guardrails that block auto-sending
- Compatibility with major agents and models including Claude Code, ChatGPT, Codex, and Cursor
Pricing
Open source. Free and open source (MIT license)
Details
- Type
- GitHub repo
- Category
- Marketing & Sales
- Topic
- Public Relations
- Open source
- Yes
- Platforms
- Command line, macOS, Linux, Windows
- For
- Founders, startup teams, and PR professionals wanting AI-assisted media relations.
- Alternative to
- Muck Rack, Cision, HARO
- Tags
- pr, newsjacking, media relations, ai agents, claude code, cli, journalism
Why it was saved
- @elvissun: Automates the whole newsjacking/PR pipeline for a startup without an agency retainer.
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