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Design · Tip

Landing Page Hero Redesign Checklist

Step-by-step checklist to transform a weak landing page hero section.

From the Xiry library · Updated 11 October 2026

A practical teardown and redesign framework for landing page hero sections. It outlines four visual and copy tweaks to communicate product value within seconds.

How it works

Steps:

  1. Add one strong accent colour (Orange) to grab attention, and be selective about where it is used.
  2. Amplify the hero copy: state what the app does and why to use it — from "Academic Writing as it should be." to "Academic Writing as it should be. A satisfying writing experience with Isaac." Add visual cues like highlighting parts of the copy and an icon signifying writing.
  3. "Show & tell": refine the app screenshot's UI/UX and make it 3x larger so the customer sees the app before committing.
  4. Make the app UI pop with colour in the background — instead of a plain solid colour, use shapes (circles) and multi-colour layer blur (complimentary colours).

What it's for

  • Redesign a low-converting SaaS hero section
  • Clarify product value propositions and hero copy
  • Improve product mockup presentation on a landing page

Key points

  • Choose a single strong accent color and apply it selectively
  • Clarify copy by stating both what the product does and why to use it
  • Add visual emphasis to copy using highlights and relevant icons
  • Enlarge and polish the product UI mockup to show rather than tell
  • Layer blurred colorful shapes behind the product screenshot for depth

Pricing

Free

Details

Type
Tip
Category
Design
Topic
Landing Page Design
Open source
No
Platforms
other
For
Designers, founders, and indie hackers building landing pages
Tags
hero section, landing page, ui design, conversion, copywriting

Why it was saved

  • @nickbakeddesign, 29 September 2023: Concrete, reusable checklist for landing-page hero design with specific techniques.

Related

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