# LabelUp

> Influencer discovery and analytics platform for Russian and CIS social media campaigns.

LabelUp (LUP) is an influencer marketing platform designed to find and audit content creators across Russian and global social networks, including Instagram, Telegram, YouTube, VKontakte, TikTok, RUTUBE, and Dzen. It provides audience quality analysis, engagement metrics, competitor ad tracking, and automated monitoring for official ad registry (ORD) reporting. It is particularly useful for brands and agencies targeting audiences in Russia and the CIS.

Website: https://labelup.ru/

## What it is for

- Discover influencers using demographic, location, and topic filters across multiple networks
- Detect bot activity and evaluate engagement quality before buying sponsored posts
- Calculate audience overlap between multiple creators to optimize reach
- Track live campaign posts and export analytics reports to client dashboards or ORD registries

## Features

- Database of over 1 million creators across Instagram, Telegram, YouTube, VK, and TikTok
- LabelUp Quality Index (LQI) to detect fake followers and engagement fraud
- Audience overlap calculator to avoid redundant ad spend across creator lists
- Post search by keywords, hashtags, or brand mentions to audit competitor campaigns
- Automated post monitoring and reporting integration for Russian ORD ad tracking
- Exportable reports in PDF and Excel formats alongside shareable live dashboards
- Companion Telegram bot for fast, on-the-go creator statistics checks

## Pricing

Freemium. Free trial with 3 reports; paid plans start at 12,500 ₽/month.

## Details

- Type: Web app
- Category: [Marketing & Sales](https://xiry.app/topics/marketing-sales.md)
- Topic: [Influencer Marketing](https://xiry.app/topics/marketing-sales/influencer-marketing.md)
- Open source: no
- Platforms: Web, API
- For: SMM specialists, marketing agencies, and brands running influencer campaigns in Russia and the CIS.
- Alternative to: trendHERO, HypeAuditor, Modash
- Tags: influencer marketing, analytics, social media, audit, instagram, telegram, vkontakte

## Why it was saved

- [@gari_azat, 5 September 2023](https://www.instagram.com/reel/CwzMBIbtYCU/): Allows filtering creators by audience geography, demographics, engagement, and theme.

## Compare

- [Alternatives to Modash](https://xiry.app/alternatives/modash.md)
- [Alternatives to trendHERO](https://xiry.app/alternatives/trendhero.md)
- [Alternatives to HypeAuditor](https://xiry.app/alternatives/hypeauditor.md)

## Related

- [LightReel](https://xiry.app/resources/lightreel): AI researcher that analyzes social videos to find creators and hooks (Web app, Paid)
- [ADinBLOG](https://xiry.app/resources/adinblog): Search and analytics platform for Russian Instagram creators and ad pricing (Web app, Freemium)
- [AhaCreator](https://xiry.app/resources/ahacreator): AI-native influencer marketing platform for creator discovery, outreach, and workflow automation (Web app, Paid)
- [Creator Hunter](https://xiry.app/resources/creator-hunter): AI platform to discover, research, and outreach to niche creators (Web app)
- [Easyprbot](https://xiry.app/resources/easyprbot): Telegram bot and database for vetting influencer ad performance and reviews (Freemium)
- [Floodify](https://xiry.app/resources/floodify): Stealth social media distribution and clipping across micro-account fleets (Web app, Paid)

Updated 3 October 2026. Page: https://xiry.app/resources/labelup

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